À propos
After the initial project there is potential for a light ongoing retainer (~8-12 hrs/month) for maintenance and new product page optimisation.
What You'll Be Doing:
- Technical SEO (Weeks 1-3)
- Full technical audit of our Shopify store
- Resolve duplicate/competing collection URLs with canonical tags and 301 redirects (we have overlapping paths like /collections/hers vs /collections/for-her that need consolidating)
- Audit and fix hreflang tags across AU, US, and UK storefronts
- Implement structured data across the site: → Product schema with aggregateRating (we have 15,000+ reviews, this needs to show in SERPs) → FAQ schema on product and collection pages → BreadcrumbList schema site-wide → Organization schema on About Us
- Core Web Vitals audit and fixes (script deferral, image compression to WebP, lazy loading)
- Review , XML sitemap, and Search Console setup
- Set up rank tracking for ~50 target keywords
- On-Page Optimisation (Weeks 4-8)
- Rewrite title tags and meta descriptions across ~20 collection pages and ~50+ product pages
- Write short SEO content blocks for collection pages word category intros + FAQ sections below products — this is page content, not articles)
- Fix H1 tags and heading hierarchy across all page templates
Build and implement internal linking architecture: → Collection pages existing blog posts → Product pages → related collections and cross-sell products → Retroactive keyword-rich anchor text links into existing content
- Implement visible breadcrumb navigation with schema
What You Will NOT Be Doing:
- Blog post writing or content strategy
- Link building or outreach
- Paid search / Google Ads management
- Social media or email marketing
- Graphic design or UX changes
Must-Have Experience:
- Shopify SEO (not WordPress — you need to know Shopify's URL structure, Liquid templates, and platform limitations)
E-commerce technical SEO (schema markup, canonicals, hreflang, Core Web Vitals)
- Collection/category page optimisation for online stores
- Google Search Console and rank tracking tools (Ahrefs, SEMrush, or similar)
- Screaming Frog or equivalent crawl tools
Nice-to-Have:
- Experience with adult/sexual wellness or restricted product categories
- Experience with multi-region Shopify stores
- Familiarity with Shopify apps for schema (e.g., JSON-LD for SEO) or willingness to implement via theme code
In Your Application, Please Include:
- 2-3 examples of Shopify e-commerce stores you've done SEO work on (with specific results if possible, traffic growth, ranking improvements)
- Briefly describe how you'd approach consolidating duplicate collection URLs on Shopify
- Your experience with structured data / schema implementation
- Your availability and estimated timeline to complete this scope
- Your hourly rate or fixed project fee
Please don't send a generic proposal. We will ignore applications that don't address the points above.
Project Success Looks Like:
- All technical issues resolved and validated in Search Console
- Every collection and product page has unique, optimised title tags and meta descriptions
- Structured data implemented and validated (rich snippets appearing in SERPs)
- Internal linking architecture in place connecting collections, products, and existing blog content
- Core Web Vitals passing on 90%+ of pages
- Clean handover documentation so our team can maintain going forward
About Our Brand:
We're a well-known Australian brand in the intimate wellness space. We have strong brand awareness, a loyal community, and significant social proof. We're not starting from zero, we need someone to fix the technical foundations and optimise what's already there so organic search can become a real growth channel alongside our paid strategy.
We value clear communication, ownership, and people who tell us what we need to hear, not what we want to hear. If you see something in our site that we haven't flagged, we want to know about it.
Contract duration of 1 to 3 months.
Mandatory skills: SEO Keyword Research, SEO Backlinking, On-Page SEO, SEO Audit, Marketing Audit
Compétences linguistiques
- English
Avis aux utilisateurs
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