Direct-Response Web Developer for High-Converting WordPress Landing PageFreelanceJobs • Canada
Direct-Response Web Developer for High-Converting WordPress Landing Page
FreelanceJobs
- Canada
- Canada
À propos
We are Unearth Organics, an organic skincare brand. We are moving away from expanding our product lines to heavily focusing our marketing and sales on our core, proven offer: our tallow moisturizer (available in 4 variants). We are gearing up to scale with Meta ads and need our site to transition from a "digital brochure" to a high-converting, direct-response sales machine.
The Project:
We don't need a rebrand. We need a performance redesign.
Our current WordPress website looks good, but it lacks the necessary conversion triggers to profitably convert cold traffic. We have a clear wireframe and reference site outlining exactly what we want. We need an expert to build a high-converting product landing page that prioritizes AOV (Average Order Value) and conversion rate.
Key Deliverables & Features Required:
Direct Response Product Page Build: Overhaul our core product page on WordPress to match the aggressive conversion style of top-tier DTC funnels.
Bundle & Offer Architecture: Implement tiered bundling options (e.g., Buy 1, Buy 2 + Save 20%, Buy 3) directly above the fold with clear visual hierarchy and urgency (countdown timers, low-stock indicators).
Sticky Add-to-Cart: A seamless, mobile-optimized sticky CTA that follows the user as they scroll.
Authority & Trust Signals: Build out specific sections for "Us vs. Them" comparison tables, dermatologist/expert authority callouts, and clean ingredient icon blocks.
Social Proof Mechanisms: Implement interactive Before/After image sliders and high-visibility customer review carousels.
Tech Stack Integration: Ensure the site is perfectly integrated and ready to hand off to our email marketing specialist (for Klaviyo or Omnisend flows) with zero tracking or cart-abandonment gaps.
Mobile-First: 95% of our traffic will be from Meta. The mobile experience must be lightning-fast and entirely frictionless.
Who You Are:
You are not just a graphic designer. You are a Direct Response marketer who happens to build websites.
You understand the psychology of an e-commerce buyer and know how to reduce friction, build trust, and increase AOV.
You are a WordPress expert and know which plugins/builders to use for speed and conversion without bloating the site.
You follow the principles of performance marketing (think Alex Hormozi, direct response funnels, listicles, advertorials).
To Apply, Please Provide:
Your Portfolio: Please ONLY send links to Direct Response landing pages or highly optimized e-commerce product pages you have built. Do not send beautiful, minimalist branding sites—we only want to see sites built to sell.
Your Strategy: Look at a standard e-commerce product page. Tell us the first two things you usually change to increase the conversion rate for cold Meta traffic.
Include the phrase "Tallow Conversion" at the top of your proposal so we know you read this far.
Contract duration of 1 to 3 months.
Mandatory skills: Landing Page, WordPress, Web Development, Conversion Rate Optimization, Direct Response Copywriting, Ecommerce Marketing
Compétences linguistiques
- English
Avis aux utilisateurs
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