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Shopify Horizon Theme Migration + CRO Redesign
FreelanceJobs
- Canada
- Canada
À propos
This is not a "copy my site into a new theme" task. I'm looking for someone who works like a top agency: research, strategy, UX/UI, implementation, and iteration.
Goals
Migrate from Sense to Horizon with a cleaner, more premium look and better usability
Improve CRO across homepage, collection pages, and product pages
Increase AOV via bundles, upsells, and smarter product architecture (without feeling gimmicky)
Strengthen trust: clarity, reassurance, proof, policies, delivery expectations, and craftsmanship story
Build a reusable system so future products/pages stay consistent
Visual direction (references)
A modern, confident premium feel like:
A clean, customisable-product structure like:
Competitor reference (not ideal but relevant category):
Scope (Phase 1 MVP)
Discovery + CRO audit
Quick audit of current store: key drop-off points, friction, messaging clarity, navigation, mobile experience
Review of analytics insights I can provide (Shopify/Klaviyo/GA if needed)
Competitor/benchmark notes and recommended structure
Information architecture + UX plan
Proposed site structure (homepage flow, menus, collections, product categorisation)
Recommendations for bundles and AOV drivers (bundle types, placement, offer logic)
Design + build in Horizon theme
Implement a new homepage, one collection template, and one product template
Keep build lightweight, fast, and mobile-first
Use a consistent design system (type scale, spacing, buttons, sections)
CRO implementation details
Examples of what I expect you to consider:
Strong hero and CTA hierarchy
Clear "what this is / why it's worth it / how it works" above the fold
Better product option UX for customisable products
Trust modules: reviews, shipping/making time, durability, FAQs, guarantees, returns
Smarter cross-sells: "complete the set", matching leads/collars, accessories
Bundles: "bundle & save" with clean UX and no spammy vibe
Deliverables
Horizon theme setup with:
New homepage
1 collection template
1 product page template (built to expand to other PDPs)
Navigation + key sections configured
A documented "system" so I can keep building pages consistently
A short CRO roadmap for Phase 2 (what to test next, priority order)
Requirements (must have)
Proven Shopify builds with conversion-focused UX/UI
Experience improving AOV (bundles, upsell, cross-sell) in a premium way
Strong front-end skills (Liquid, sections, JS) and performance awareness
Able to show real examples with measurable outcomes or clear CRO rationale
Comfortable working with a founder: direct, fast feedback, high standards
Nice to have
Experience with Shopify native bundles / bundle apps that don't slow the site
Experience designing for premium brands (luxury, craft, heritage)
Strong copy and on-page messaging instincts (not fluffy, not salesy)
To apply (important)
Please include:
Links to 2–3 Shopify stores you built or significantly improved (what you did and why)
One example where you improved conversion rate or AOV, and how (even if anonymised)
Your recommended bundle approach for a premium handmade accessories brand
Your plan for Phase 1: timeline, process, and what you need from me
Budget: I'm looking for agency-level quality and I'm happy to pay for the right person.
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills: Shopify Theme Development, UX/UI Design, Conversion Rate Optimization (CRO), Ecommerce Website Design, Web Performance Optimization, Landing Page Design, Shopify, Liquid, JavaScript, Shopify Templates
Compétences linguistiques
- English
Avis aux utilisateurs
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