Content Writer

We need a writer who can make beauty salon scheduling software sound like something a human being would actually want to use. Someone who knows the difference between copy that converts and copy that sounds like it was generated by a committee of marketing AIs having a meeting.

You've probably seen a hundred job descriptions that try to be funny and fail. We're trying not to be one of them, but honestly, we probably need you to rewrite this once you're hired.

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Yocale is a platform that helps businesses manage bookings, payments, and customer relationships with ease. We build scheduling software for salons, spas, and wellness businesses. We're good at building software. We're less good at writing about it. That's where you come in.

• 3+ years of content writing and copywriting experience
• A portfolio that shows range: blogs, ads, social, emails, landing pages.
• Experience with content management systems (we use Webflow).
• Understanding of SEO without writing like you're trying to trick Google
• Ability to manage multiple projects and deadlines
• Strong editing skills and attention to detail
• You know when AI is useful and when it just makes everything sound the same

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• Write landing pages, blog posts, ads, emails, and social content
• Work with our marketing team to figure out what resonates and what falls flat
• Manage content calendars and keep things organized
• Use Webflow to publish and update website content.
• Look at performance data and adjust based on what actually works
• Switch between writing styles depending on the channel and audience.

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• You've written for beauty, wellness, healthcare, or small business audiences.
• You know your way around analytics tools and email platforms.
• You can make B2B software sound less boring
• You've run A/B tests or optimized content based on data
• You have strong opinions about em dashes and Oxford commas (we're not judging, we get it)