Content StrategistPOWER SHIFTER Digital • Vancouver, British Columbia, Canada
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Content Strategist
POWER SHIFTER Digital
- Vancouver, British Columbia, Canada
- Vancouver, British Columbia, Canada
À propos
The ideal candidate will have deep expertise in content modeling, information architecture, migration strategy, and headless (Composable) CMS implementation. This is a strategic role requiring both analytical thinking and collaborative facilitation skills. You will work closely with UX designers, developers, and SEO specialists to deliver a scalable, future-ready content platform.
Engagement Details: This is a part-time contract role estimated at approximately 70 hours total (we will reassess this once we've completed our Discovery process). Timeline from end of February to early May.
Work Arrangement: Fully remote, within Canada (and legally able to work in Canada). Must be available to work within PST (Pacific Standard Time) business hours.
This project involves migrating a complex B2B website with approximately 288 unique content pages, 1,900+ image assets, and 519 PDF documents. The existing site includes product catalogs, featured project portfolios, press releases, technical resources, and planning tools. Content is structured across multiple sections including Products (41 pages), Featured Projects (93 pages), News (104 pages), Solutions, Planning & Resources, and Support content.
Key Responsibilities
Conduct comprehensive content and information architecture audit of existing Concrete5 website (288 pages, 1,900+ assets)
Create and maintain a Content Matrix mapping user needs, business goals, content types, page templates, and CMS structures.
Use the Content Matrix as the primary tool for IA validation, content modeling, and migration decision-making.
Facilitate content strategy and governance workshop with client stakeholders, addressing content models, prioritization, ownership, and lifecycle management
Develop user journey maps, content prioritization frameworks, and information architecture planning that optimizes for user needs and business goals
Develop structured content schema for Sanity CMS implementation in collaboration with development team
Collaborate with SEO specialist to ensure content structures support search engine discoverability and schema implementation
Create localization-ready content architecture that supports multi-language deployment
Map existing Concrete5 content to new Sanity content structures and prioritize content for migration based on business value and user needs
Collaborate with SEO specialist on redirect strategy to preserve search equity during migration
Create detailed content inventory spreadsheet and define content blocks/components aligned with sitemap and user flows
Oversee asset governance and consolidation, identifying opportunities to streamline the content library
Collaborate closely with UX, design, development, and SEO teams throughout all project phases
Support QA and UAT processes from a content perspective and participate in launch coordination
Required Qualifications
5+ years of experience in content strategy for complex, enterprise-level websites
Proven experience with large-scale content migrations (250+ pages) from legacy CMS platforms to modern headless architectures
Deep understanding of content modeling, taxonomy development, and information architecture principles
Experience with headless CMS platforms (Sanity, Contentful, Strapi, or similar)
Working knowledge of SEO principles and how content structure impacts search discoverability
Demonstrated ability to facilitate workshops and collaborate with cross-functional teams (UX, design, development, marketing)
Experience developing content governance frameworks and migration strategies
Excellent documentation skills with ability to create clear, actionable strategic deliverables
Strong analytical skills and comfort working with data, spreadsheets, and content inventories
Exceptional communication and presentation skills
Intermediate experience with generative AI workflows for analysis, synthesis, and content strategy approaches
Preferred Qualifications
Experience with B2B or manufacturing industry websites
Familiarity with Concrete5 or similar legacy CMS platforms
Hands-on experience with Sanity CMS (or other Composable CMSs)
Knowledge of product catalog content structures and e-commerce considerations
Experience with multi-language content strategy and localization workflows
Background in user research or content testing methodologies
Understanding of analytics platforms (GA4) and measurement strategy
Portfolio demonstrating successful content strategy and migration projects
Key Deliverables
Content strategy documentation (content models, governance framework, prioritization principles)
Content Matrix (linking content types, components, user journeys, CMS models, and migration priorities).
Proposed sitemap with content blocks
Content inventory spreadsheet
Content-to-structure mapping documentation
Migration guidance and prioritization framework
Workshop facilitation and stakeholder presentations
Important Notes
This role focuses on content strategy, structure, governance, and migration planning. It does NOT include:
Copywriting or content creation
Editorial content strategy or messaging development
Content rewriting or optimization
Ongoing content planning or publishing support post-launch
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Compétences linguistiques
- English
Avis aux utilisateurs
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