Senior Programmatic Activation SpecialistOmnicom Media • Toronto, Ontario, Canada

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Senior Programmatic Activation Specialist

Omnicom Media

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Postuler Maintenant

À propos

As the Senior Programmatic Activation Specialist, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day programmatic campaigns , with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital media ecosystem and key publisher partners. A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through strong marketplace partnerships, effective execution, and optimization, providing ongoing performance reporting to maximize return on investment.
Responsibilities
Providing meaningful insights and interpretation of data, along with actionable recommendations based on your analysis tracking key media metrics and benchmarks to evaluate campaign performance.
Managing programmatic campaigns, primarily leveraging ADSP and DV360, while being flexible to work across different platforms and occasionally supporting some direct IO digital buys.
Working closely with internal teams to develop pre-project measurement plans and conduct post mortem project analysis to generate specific and actionable recommendations.
Building and maintaining productive working partnerships with vendors, client teams, and internal cros-functional teams.
Assisting the digital lead in providing advice and consultation on digital media strategies.
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Education
Relevant post-secondary education, training, or equivalent experience.
Certifications
Certifications in DCM, Google Analytics, and social platforms.
Skills
Must be proficient in media terminology, media math, and reach and frequency calculations.
Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.
Experience within digital performance, acquisitions (Lead Generation, ROAS) required.
Experience in key verticals such as Retail or Technology preferred
high proficiency in Excel.
Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.
Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.
Presentation & Communication Skills
Effectively presenting recommendations and insights to clients and internal teams, fostering strong relationships and clear communication.
Exceptional narrative writing skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
Strong knowledge of Programmatic DSPs and ideally certifications (ADSP, DV360, CM, Prisma, etc.
Experiences
2+ years Digital Media, including Programmatic Buying, Trafficking, Analyzing, and Optimizing
Experience working on Retail, Ecommerce and Technology client

Toronto, Ontario, Canada

Compétences linguistiques

English

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