Strategic Program Manager-Marketing

At eBay, we're more than a global ecommerce leader — we're changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We're committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

The Strategic Program Manager, Global Marketing Planning & Operations will work within eBay's Global Marketing organization, partnering closely with marketing leadership, business collaborators, and cross-functional teams to guide the full process of complex, integrated global marketing programs. This role is responsible for turning approved marketing plans into clear program and project plans, guaranteeing seamless coordination, timely completion, and excellent execution across channels and regions.

You will collaborate with global brand, marketing operations, CRM, product marketing, media, communications, consumer insights, creative teams, and agency partners to manage campaign lifecycles from kickoff through delivery, optimization, and post-campaign review. The Strategic Program Manager will hold a meaningful role in connecting teams, coordinating timelines, and maintaining operational rigor to support eBay's business and brand objectives.

• Manage the planning, development, and execution of global marketing programs and campaigns across priority marketing initiatives

• Partner with cross-functional stakeholders to align marketing objectives, customer strategies, and go-to-market execution plans

• Own end-to-end campaign program management, including scope definition, timelines, resource coordination, and milestone tracking

• Support integrated omni-channel marketing delivery across paid and owned channels, partnering with creative, media, and agency teams from concept through optimization

• Coordinate creative development and production workflows, including collaboration with internal creative teams and external agency partners

• Build and manage detailed project plans, identify dependencies and risks, and ensure deliverables are completed on time and to quality standards

• Facilitate stakeholder alignment by managing approvals, sign-offs, and ongoing communication with marketing and business partners

• Provide regular status updates, reporting, and visibility into program progress, risks, and timelines

• Develop and maintain clear operating processes, documentation, and RASCIs to support efficient campaign execution

• Identify opportunities for process improvement and operational efficiency within global marketing workflows

• Experience in marketing program management, project management, or agency account management

• Strong understanding of digital marketing and integrated campaign execution across multiple channels

• Proven experience working with creative teams and managing creative development processes

• Ability to manage multiple workstreams in a fast-paced, matrixed, and collaborative environment

• Strong communication, organizational, and stakeholder management skills

The base pay range for this position is expected in the range below:

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including RRSP eligibility, various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

Additional Details

This job posting relates to an existing vacancy within eBay.

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at  We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility.

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