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À propos
This is not a junior PPC management role.
This is a performance and data-driven rebuild project.
About us
We run multiple e-commerce webshops in Europe (WooCommerce based) in the beauty / whitening niche.
We advertise in multiple countries and manage everything from one Google Ads account.
Current issue:
ROAS is not scaling and conversion tracking has been inaccurate for years. Before scaling further, we need a full structural rebuild.
Scope of work – Phase 1 (Audit & Tracking Fix)
• Full Google Ads account audit
• Conversion tracking audit (Google Ads + GA4)
• Enhanced Conversions implementation
• Consent Mode v2 verification (Cookiebot)
• Server-side tagging setup (GTM server container)
• Cross-check WooCommerce orders vs Ads conversions
• Identify data loss sources
Deliverable: clear written report + implementation plan.
Phase 2 – Account Rebuild
• Campaign restructuring (separate by country / margin / product type)
• Performance Max architecture redesign
• Budget allocation by profitability
• Negative keyword strategy
• Merchant Center feed optimization
• Custom labels (margin, bestseller, price tier)
• Asset group restructuring
Deliverable: fully rebuilt account ready for scaling.
Phase 3 – Optimization & Scaling (30 days)
• Active performance optimization
• Data-driven bid strategy adjustments
• Profit-focused scaling
• Weekly performance reports with actionable insights
Requirements
• Proven ecommerce Google Ads experience (multi-country accounts)
• Deep understanding of Merchant Center & product feed optimization
• Experience with WooCommerce
• Strong GA4 + Enhanced Conversions knowledge
• Experience with server-side tracking (GTM server container)
• Able to show real ecommerce case studies with sustained ROAS minimum 4
Do not apply if you only manage search campaigns or small local accounts.
Compensation
Project-based first (audit + rebuild).
Long-term partnership possible after performance validation.
When applying, include:
1. 3 ecommerce accounts you managed (industry + ROAS achieved)
2. Example of tracking setup you implemented
3. Brief outline of how you would approach a multi-country ecommerce rebuild
Contract duration of more than 6 months.
Mandatory skills: Google Ads, Google Tag Manager, Google Analytics, PPC Campaign Setup & Management, Search Engine Marketing, Campaign Optimization
Compétences linguistiques
- English
Avis aux utilisateurs
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