Marketing Operations Manager

About Centric Software:

Centric Software is a global leader, providing an innovative and AI-enabled product-concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. We equip retail, fashion, luxury, footwear, outdoor, home and consumer goods brands with pioneering best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products. Our technology powers brands to streamline processes, drive efficiency and operate with confidence in an ever-changing market.

Our story is one of rapid growth, bold ideas and extraordinary opportunities. We're here to challenge the status quo—and we're looking for brilliant people who want to do the same. No matter where you are in the world, this is your chance to be part of something exceptional.

Job Title: Marketing Operations Manager
Location: Remote Canada

Reporting to: Senior Marketing Director, Americas
Job Summary
We are looking for a Marketing Operations Manager to lead and optimize marketing operations across the Americas. This role is key to executing our marketing and communications strategies while driving acquisition, pipeline development, and revenue growth. In today's dynamic landscape where B2B and B2C strategies converge, creativity and technology fuel our marketing innovation. If this excites you, we'd love to have you join our team
Key Responsibilities

• Lead marketing automation strategies and manage a pool of freelancers to ensure high-quality execution.
• Collaborate with Field Marketing and Content teams to develop and implement marketing campaigns, ensuring seamless integration across channels.
• Utilize tools like Pardot Marketing Automation, Salesforce CRM, and CMS platforms to create engaging nurturing campaigns, email sequences, digital ads, and social media strategies.
• Optimize database integrity in Salesforce by maintaining clean data, running reports, and analyzing key metrics to drive marketing opportunities.
• Execute and manage online advertising campaigns (email marketing, social media, and digital display advertising) in partnership with field and content marketing teams.
• Track marketing-qualified leads (MQLs) and sales-accepted leads (SALs), ensuring effective conversion strategies.
• Continuously assess engagement data to refine acquisition efforts and maximize marketing impact.
• Drive innovation, identify new opportunities to expand reach, and implement cutting-edge solutions to enhance marketing effectiveness.
• Maintain compliance with data integrity regulations, monitor opt-outs, subscription management, and email deliverability.
• Manage CRM data imports efficiently while providing general marketing support as needed.

Required Skills & Qualifications

• 8+ years of experience in Marketing Operations within B2B/B2C marketing, preferably in the software/IT industry.
• Strong project management skills and experience working in software vending companies (preferred).
• Advanced expertise with marketing platforms such as Pardot, Marketo, Eloqua, WordPress, and CRM systems like Salesforce or SugarCRM.
• Fast learner with the ability to manage multiple projects in a deadline-driven environment.
• Creative problem solver, you're someone who brings solutions, not just challenges.
• Detail-oriented and strategic, with a results-driven approach to marketing operations.
• Exceptional organizational and analytical skills, with the ability to drive ROI-focused initiatives.
• A positive, energetic, and collaborative team player who thrives in a fast-paced setting.
• Languages: Fluent in English; additional languages are a plus.

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.