Video Writer

is seeking an extremely organized, resourceful, and creative Video Producer/Writer to join our world-class Creative team. This dynamic individual is responsible for managing the production of multimedia projects from concept to completion, ensuring seamless collaboration between creative teams, internal stakeholders, and external vendors. The ideal candidate will contribute to creative concepts, and lead the production of engaging multimedia content, taking ownership of various stages of the production process, and managing in-house productions from concept to completion. The Producer is a master of organization, communication, and problem-solving, with a keen eye for detail and a passion for delivering high-quality work that aligns with brand objectives and drives business results.

Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.

• Competitive compensation, vacation, profit share, and equity package

• 100% employer-paid extended benefits - health and dental

• Employee Assistance Program

• 125% RRSP matching (10% of salary, up to a maximum of $10k/yr)

• Employee product discounts

• Transportation Reimbursement

1. Team Leadership:

   • Leading the day-to-day work of the video team, setting priorities, reviewing output, and ensuring deadlines and quality standards are met.

   • Providing clear direction, and coaching to video team members to support skill development and strong creative output.

   • Partnering with the Creative Director on resourcing, workload planning, and contractor hiring needs.

2. Video Production:

   • Taking the lead in coordinating all aspects of video production, including sourcing and coordinating contractors, and overseeing production needs such as props, wardrobe, and set decoration.

   • Developing and maintaining detailed project plans, timelines, and budgets, ensuring projects stay on track within scope and budget.

   • Overseeing the execution of video shoots, ensuring that equipment is used effectively and that the crew is supported and directed as needed.

   • Coordinating with in-house and external photographers to ensure photo asset requirements are met.

   • Developing and maintaining comprehensive production documentation, including project briefs, estimates, schedules, and post-mortem reports.

3. Creative Development:

   • Leading creative ideation sessions with the Creative Services team and relevant stakeholders.

   • Developing campaign concepts for sales events and universal buying cues for deployment across touchpoints.

   • Writing pattern-interrupting video scripts that sell, optimized for Meta, YouTube, TikTok and traditional media.

   • Contributing copy to email, digital and out-of-home advertising.

4. Pre-Production & Logistics:

   • Organizing and managing production contracts, permits, schedules, and logistics with precision.

   • Creating and refining shot lists, storyboards, and production plans to align with project goals.

   • Conducting location scouting, securing talent, and handling logistics for video shoots.

5. Post-Production Oversight:

   • Supervising post-production processes, including preparing music, booking voice-overs, and providing guidance for visual treatments.

   • Managing contractor invoicing, budget reconciliation, and ensuring projects stay within financial constraints.

6. Performance, Quality & Optimization

   • Taking ownership of quality control, ensuring video content meets or exceeds industry best practices and brand guidelines.

   • Analyzing video performance, gathering feedback, and applying insights to improve future productions.

   • Staying current with industry trends, tools, and techniques, and participating in advanced training sessions and workshops.

   • Mentoring junior team members and supporting their growth in video production skills.

7. Cross-Functional Collaboration & Process Improvement:

   • Building and maintaining strong relationships with internal stakeholders, acting as a liaison between the creative team and other departments.

   • Driving process improvements to increase efficiency and streamline the production workflow.

   • Managing the company's video library, ensuring all assets are organized, accessible, and properly archived.

   • Ensuring adherence to legal requirements and advertising regulations throughout the production process

• Degree or diploma in broadcast media, journalism, marketing, communications, or related field.

• Minimum of 5 years of experience in video production, with a strong understanding of production techniques and software.

• Proven track record of successfully managing and delivering high-quality creative projects on time and within budget.

• Proficient in Google Suite (Google Docs, Drive, Slides, Sheets) and project management tools.

• Advanced knowledge of video production equipment and editing software (e.g., Adobe Premiere Pro, Final Cut Pro).

• Strong understanding of the best practices in creative development across various mediums.

• Strong organizational, leadership, and communication skills, with a demonstrated ability to manage multiple projects simultaneously.

• Exceptional script writing skills for web, broadcast, and multimedia content.

• Ability to work independently while leading a team, and to take initiative, and make decisions.

• Work effectively under pressure, prioritize tasks, and meet deadlines in a fast-paced environment.

• Passion for storytelling and a keen eye for detail in video production.