Marketing Manager

Marketing Manager

Location: Richmond, British Columbia

Are you a strategic marketer who thrives on driving real business results? Go Auto is looking for a full-time Marketing Manager to lead marketing strategy and execution for a portfolio of dealerships across the Greater Vancouver Area.

This role is perfect for someone who can balance big-picture strategy with hands-on execution, build strong relationships with key stakeholders, and use data to drive smarter decisions. If you enjoy being the go-to marketing partner for your clients, leading campaigns that actually sell cars and book service appointments, and mentoring others along the way, you'll feel right at home here.

What You'll Do

Drive Sales & Service Results

• Own marketing performance for your assigned dealerships, ensuring every initiative supports vehicle sales and service appointment volume.
• Leverage PowerBI and performance reporting daily to guide priorities and optimize results.

Dealer Relationships & Strategy

• Act as the primary marketing partner to GMs, GSMs, Service Managers, and VPs.
• Lead regular strategy check-ins, provide performance insights, and proactively bring forward campaign ideas and recommendations.
• Support private sales, mega sales, and major campaigns with thoughtful planning, execution, and post-campaign analysis.

Campaign Leadership

• Plan and execute monthly dealership campaigns, private sales, and group-wide initiatives.
• Ensure creative, messaging, targeting, incentives, and execution align with Go Auto standards and brand guidelines.
• Coordinate OEM incentive changeovers and ensure all digital channels are updated accurately and on time.

Data, Reporting & Optimization

• Lead deep-dive performance analysis as needed.
• Leverage tools like Agency Analytics reports, PowerBI, & CRM data to create monthly performance summaries with clear recommendations.
• Monitor and evaluate third-party tools and vendors to ensure ROI and data accuracy.

OEM & Co-op Management

• Manage co-op strategy and spend, ensuring budgets are optimized and aligned with OEM requirements.
• Maintain strong OEM relationships, stay current on program changes, and ensure scorecard requirements are met.
• Support annual dealership marketing planning and quarterly progress reviews.

Team Leadership & Development

• Mentor and develop your Marketing Coordinator with the goal of building future Marketing Managers.
• Delegate effectively, set clear priorities, and provide quality control on all work for your stores.
• Lead by example with professionalism, accountability, and a collaborative mindset.

What You Bring

• Automotive or Multi-Location Marketing Experience: Experience managing marketing for multiple business units, locations, or accounts (automotive experience is ideal).
• Strategic & Analytical Thinking: Comfortable using performance data to guide decisions and prioritize high-impact work.
• Strong Relationship Skills: Confident working directly with senior leaders and acting as a trusted advisor.
• Leadership & Mentorship: Experience guiding or mentoring junior team members.
• Organization & Prioritization: Ability to manage competing priorities across multiple dealerships.
• Communication Skills: Clear, confident communicator—written and verbal.
• Local Market Knowledge: Strong understanding of the Greater Vancouver market and customer landscape.
• Technical Proficiency: Comfortable with reporting tools, Excel, digital platforms (Google, Meta), CRMs, email marketing tools, SMS tools, wordpess & other website platforms
• Ready to Learn: Go Auto uses several unique tools that Marketing Managers will need to learn & master quickly, including our own CRM, custom built website platform, data exporting tool and more
• Languages: Fluent in English; additional languages (Mandarin, Cantonese, Punjabi, etc.) are a bonus.

What's in It for You?

• Competitive Compensation: Salary aligned with experience and performance expectations.
• Career Growth: A promote-from-within culture with real opportunity to grow.
• Hybrid Work Options: Flexibility depending on business needs and role requirements.
• Generous Vacation:
• 3 weeks after your first year
• 4 weeks after five years
• 5 weeks after ten years
• Comprehensive Benefits: Health, dental, and health spending account.
• Professional Development: Unlimited access to specialized marketing training through CXL.
• Impactful Work: Direct influence on dealership performance in a fast-moving, high-growth organization.

If you're ready to step into a role where your strategy, leadership, and execution directly impact business results, we'd love to hear from you.