Content Producer

You turn STORIES into CONNECTION.

The Opportunity

In this creative and strategic role, you'll bring AMA's stories to life—connecting emotionally with members while supporting organizational priorities. As a Content Producer, you'll lead the production of some of AMA's flagship storytelling platforms, including the 'This is AMA' video series and AMA's sustainability-focused podcast.

Working as part of the Corporate Communications Content team, you'll source compelling member and employee stories, oversee audio and video production, and contribute to written and digital content across external and internal channels. Through strong editorial judgment, creative vision, collaboration, and a deep understanding of audience needs and how to reach them, you'll help shape AMA's long-term content direction while ensuring all storytelling reflects the AMA brand.

A Place to Belong

AMA isn't just a workplace—it's a community. We treat one another like friends and family, grounded in respect, integrity, and collaboration. We're proud to serve over one million members across Alberta, delivering services they rely on every day.

As part of our team, you'll enjoy:

• Flexible health and wellness benefits ranging from $1,000–$3,000
• Employer-paid Retirement Savings Plan (5% contribution + 5% matching)
• Discounts on AMA memberships, registries, travel, and driver education
• Unlimited access to learning tools like Udemy and dedicated development time
• Paid time off including 3 weeks of vacation, a Me-Day, Volunteer Day, and optional vacation purchase

Who You Are

• A creative storyteller with strong editorial instincts.
• An expert in audience trends and emerging media channels.
• A producer who's at home shaping narratives, writing scripts, coordinating shoots and leading interviews.
• A go-getter who knows how to find and share powerful stories.
• Collaborative, adaptable, and confident working with diverse stakeholders.
• Organized and able to manage multiple projects and deadlines.

How You'll Make an Impact

• Lead multimedia content production for AMA's storytelling platforms, including the This is AMA video series and AMA podcasts.
• Produce brand videos by sourcing members and employees, conducting interviews, coordinating shoots, and working with internal teams and external videographers or editors.
• Lead podcast production, including content planning, guest booking, interview recording, story editing, and collaboration with audio editors.
• Ensure all multimedia content aligns with AMA's brand voice, quality standards, and content strategy.
• Identify opportunities to continuously improve and evolve content based on audience needs and performance insights.
• Report on content impact and success to support organizational goals.
• Contribute to external content across platforms, including web articles, digital stories, print features, and social content.
• Collaborate with Corporate Communications leadership, the content team, and business units to identify and develop new storytelling opportunities.
• Coordinate with channels such as social media and AMA Insider Magazine to extend content reach.
• Support AMA's internal content strategy through employee storytelling, including articles, staff profiles, and organizational updates.
• Explore and develop new internal storytelling formats such as staff-focused podcasts or video series.

What You Bring to the Table

• College diploma or university degree in communications, journalism, broadcasting, or a related field.
• Minimum of 5 years of experience in content production, journalism, multimedia storytelling, or a similar role.
• Experience producing video and/or audio content; photography and video shooting/editing skills are an asset.
• Strong writing, script development, interviewing, and narrative development skills across multiple platforms.
• Experience with podcast production or long-form storytelling is an asset.
• Understanding of content strategy, audience needs, and digital best practices, including web content development and search optimization.
• Working knowledge of video production and editing software is an asset.

Belonging Matters Here

AMA is committed to providing an inclusive, respectful, and accessible environment. If you require accommodation at any point during the recruitment process, please let us know—we're happy to support you.

WORK MODEL:

We thank all applicants for their interest; however, only those selected for an interview will be contacted.