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Adobe Analytics Architect & MarTech Expert
Wise Skulls
- United States
- United States
À propos
JD:
We are seeking an experienced and forward-thinking
Adobe Analytics Architect & MarTech Expert
to lead our digital analytics architecture, marketing technology ecosystem, and multi-channel measurement strategy. This role requires deep expertise in
Adobe Analytics ,
Adobe Launch/Tags ,
data layer architecture , and strong hands-on experience across the
MarTech stack
including personalization, tagging, experimentation, and cross-platform integrations.
The ideal candidate will architect scalable analytics and MarTech solutions, oversee implementation across web/mobile, and ensure high-quality, actionable data flows to support personalization, optimization, and business decision-making.
Key Responsibilities
Analytics Architecture & Strategy
Own the end-to-end
Adobe Analytics architecture , including technical solution design and implementation roadmap. Define tracking strategies using Adobe Launch, data layers, and Adobe Analytics variables (eVars, props, events). Develop cross-channel measurement frameworks that align with business KPIs and customer journeys. MarTech Strategy & Ownership
Lead the strategy, architecture, and governance of the
Marketing Technology ecosystem , including:
Adobe Analytics Adobe Launch Adobe Target Customer Journey Analytics (CJA) CDPs (e.g., Adobe Experience Platform) Tag Management and Experimentation Platforms
Evaluate, onboard, and integrate new MarTech tools to support personalization, automation, attribution, and audience activation. Establish MarTech best practices, governance, and data-sharing standards across platforms. Implementation & Technical Leadership
Architect and implement robust data layers supporting analytics, targeting, and experimentation use cases. Lead deployments of tags, pixels, and event tracking for web, mobile, and third-party platforms. Partner with engineering teams to ensure accurate, scalable implementation. Perform QA, debugging, and validation using Adobe Debugger, Charles Proxy, and similar tools. Cross-Functional Collaboration
Work closely with product, marketing, engineering, CRM, and UX teams to translate business requirements into technical tracking/MarTech solutions. Present complex technical concepts in clear, business-friendly language. Drive stakeholder alignment around measurement frameworks and MarTech adoption. Data Governance & Compliance
Establish strict data governance, taxonomy, and documentation standards for the analytics and MarTech ecosystem. Enforce privacy compliance (GDPR, CCPA) across all tracking and MarTech integrations. Conduct regular audits of Adobe Analytics, Launch, and downstream systems. Reporting, Insights & Activation
Enable teams with Adobe Analytics Workspace dashboards, segments, and insights. Support audience activation, personalization, and experimentation using Adobe Target and other MarTech tools. Integrate Adobe Analytics with downstream platforms for holistic reporting and customer journey analysis. Qualifications
Education
Bachelor's or Master's degree in Data Analytics, Computer Science, Information Systems, or related field. Experience
5+ years of experience in
Adobe Analytics solution design and implementation . Strong experience architecting
MarTech ecosystems
and implementing cross-channel data flows. Prior leadership experience or platform ownership experience is preferred. Technical Skills (Mandatory)
Expert-level proficiency in:
Adobe Analytics Adobe Launch / Tag Manager eVars, props, events, classifications, processing rules Data layer architecture (web & mobile)
Strong JavaScript understanding and experience with debugging tools. Hands-on experience with MarTech platforms such as:
Adobe Experience Platform (AEP) Adobe Target CDPs (Adobe or non-Adobe) Customer Journey Analytics (CJA) A/B testing and personalization tools
Familiarity integrating Adobe Analytics with BigQuery, Snowflake, or cloud data lakes. Soft Skills
Strong communication and stakeholder management skills. Excellent problem-solving and analytical thinking. Ability to lead discussions, drive decisions, and champion best practices across teams. Certifications (Preferred)
Adobe Certified Expert (Analytics Architect/Developer) Adobe Experience Platform or Target certifications Digital analytics or MarTech-related certifications
Compétences linguistiques
- English
Avis aux utilisateurs
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