Copywriter

Job Summary:

The Copywriter plays a pivotal role in our agency's creative endeavors, responsible for crafting compelling copy that resonates with our clients and their audiences. This role is integral to achieving our company's goals by delivering impactful content and maintaining alignment with Madison+Main's core values.

Key Responsibilities:

• Write and edit long-form copy, including websites, newsletters, brochures, and other marketing collateral, ensuring compliance with copyright and legal regulations.
• Develop concise and persuasive short-form copy for online ads, print ads, radio scripts, and various promotional materials.
• Manage the day-to-day creation, editing, and updating of digital content, conducting thorough research, fact-checking, critiquing, and meticulous proofreading.
• Proactively contribute to, update, and manage multiple social media platforms, such as Instagram, Facebook, X (formerly Twitter), YouTube, and LinkedIn, for both the agency and clients. This includes collaborating with other departments to create engaging content, craft effective messaging, and promptly respond to comments, posts, and trending topics.
• Monitor news coverage, industry trends, and competitor activities to identify new opportunities and innovative ideas for the agency and clients.
• Collaborate in the creation of customized proposals for business development initiatives, ensuring the comprehensive proofreading of all final proposals.
• Provide valuable assistance to the Senior Copywriting Manager by conducting copywriting and research related to Search Engine Optimization (SEO).
• Demonstrate flexibility by fulfilling any other duties as determined by the Senior Copywriting Manager.

Qualifications:

• Education:
  Bachelor's Degree in Advertising, Communications, or a related field.
• Experience:
  4-6 years of proven experience in advertising, with a portfolio showcasing the ability to craft compelling copy and contribute effectively to advertising campaigns.
• Skills:
• Exceptional creativity and organizational skills, adept at managing multiple tasks while adhering to strict deadlines.
• Superior organizational and time management skills, capable of efficiently handling projects of varying scopes.
• Outstanding oral and written communication skills, with the ability to convey complex ideas clearly and engagingly.
• Strong interpersonal skills for effective collaboration with team members and clients.
• Meticulous attention to detail, maintaining a reputation for reliability in delivering high-quality work on time.
• Expertise in the business media landscape, including a deep understanding of key industry players, their priorities, and emerging trends.

• Proficiency in digital and social media platforms, demonstrating an insightful grasp of their trends and functionalities.

• Key Competencies:

• Effective Communication
• Teamwork Skills
• Creative Problem-Solving
• Creativity
• Adaptability
• Attention to Detail
• Time Management
• Industry Knowledge
• Digital Proficiency

Working Conditions:

The role will require occasional travel to the Richmond, VA office for internal team or client meetings, or to on-site client meetings. The job involves extended periods of sitting and looking at a computer screen.

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