Launch Potato
Senior Machine Learning Engineer, Ad Performance
- +3
- +7
- United States
- +3
- +7
- United States
À propos
Senior Machine Learning Engineer, Ad Performance at Launch Potato. The role sits at the intersection of advertising algorithms, personalization, and optimization, building ML software and infrastructure that drives ad performance and user engagement at scale. Base salary
BASE SALARY:
$165,000 $215,000 per year, paid semi-monthly Must have
You bring both the technical depth to design and deploy complex ML systems and the business intuition to know what actually moves KPIs. Specifically: 5+ years of software development and ML engineering, including 3+ years focused on advertising systems Proven experience optimizing ad performance using both mature models and emerging ML technologies Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch) Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP) Strong analytical problem-solving skills with a proven track record of delivering measurable results Excellent communication, teamwork, and project management skills Your role
Your mission: Elevate Launch Potatos advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Youll collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Outcomes
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance Build scalable infrastructure to support real-time ad decisioning across millions of requests per day Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery Collaborate with global teams across product, data, and engineering to launch high-impact ad features Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage Competencies
Impact-Oriented: You align ML systems to business outcomes and measure what matters Technical Builder: You write clean, production-ready code and architect scalable systems Collaborative: You work seamlessly with global teams and communicate complex ideas clearly Resilient & Determined: You dont shy from challenges and drive projects through to impact Curious Innovator: You keep pace with ML/AI trends and creatively apply them to advertising Analytical Problem-Solver: You break down complex systems and find data-driven solutions Compensation and benefits
Total compensation includes base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company; future increases are based on company and personal performance, not annual cost of living adjustments. Location and eligibility
Location: Alpharetta, GA (remote-friendly with global teams). Equal Opportunity
We are committed to an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or other legally protected characteristics. Note: This description reflects the original content focused on the Senior Machine Learning Engineer, Ad Performance role and related disclosures. Referrals are noted to possibly increase interviewing chances. #J-18808-Ljbffr
Compétences idéales
- Computer Vision
- Machine Learning
- PyTorch
- Python
- SQL
- Spark
- TensorFlow
Expérience professionnelle
- Backend
- Machine Learning
- Search
Compétences linguistiques
- English