PR and CopywriterCornerstone Design & Marketing • Oldham, England, United Kingdom
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PR and Copywriter
Cornerstone Design & Marketing
- Oldham, England, United Kingdom
- Oldham, England, United Kingdom
À propos
Location: Oldham (Greater Manchester) or hybrid
Reporting to: PR Manager
About Cornerstone Design and Marketing
Cornerstone Design and Marketing is a full-service creative and strategic agency delivering integrated campaigns across PR, branding, digital, advertising and design. We work with a wide mix of B2B and B2C clients, including manufacturing, community leisure, healthcare, pharma and the public sector.
Our PR team works closely with marketing strategists, digital and design colleagues to create campaigns that go beyond earned media alone - combining strong storytelling, messaging, content and media activity to support wider marketing objectives.
This role will play a key part in maintaining and developing PR activity across established B2B and B2C clients, while also supporting new opportunities as the team evolves.
The role
This is a hands-on, mid-level PR and copywriting role suited to someone with previous agency / journalistic / media buying experience who enjoys variety and responsibility. It’s suited to an all-rounder who leads with writing and storytelling. You’ll work across organic PR and paid media, content creation and campaign messaging with opportunities to our growing services such as out-of-home (OOH).
We’re looking for a self-starter who can work strategically and quickly understand different sectors, spot opportunities and produce high-quality work - while still being supported by a collaborative team.
Key responsibilities
Deliver strategic organic PR, paid media and content activity for a range of B2B and B2C clients.
Write strong, engaging copy across multiple formats, including:
Press releases and feature articles
Website and SEO-led content
Campaign messaging and positioning
Paid advertorials and sponsored content
White papers, case studies and brochures
Contribute to campaign ideation, helping shape key messages, story angles and creative approaches
Support the development and delivery of PR strategies in line with wider marketing objectives
Turn client insight into timely, media-relevant commentary
Proactively identify media opportunities, trends and timely story ideas relevant to client sectors
Pitch stories to journalists and manage ongoing media relationships where appropriate
Support media planning and buying activity, including research, title selection, briefing and evaluation
Assist with the development of OOH and other paid media activity as the service offering grows
Work closely with our digital, strategy and design teams to ensure consistent messaging across all channels
Work closely with in-house colleagues to pursue business and campaign opportunities
Advise on and conduct crisis management where necessary
Monitor and report on coverage and campaign performance using media monitoring tools, reporting against agreed KPIs and objectives
Use insight and analysis to refine messaging and improve future activity
Person specification Essential experience and skills
Agency experience in PR, communications and content marketing (mid-level, circa 3–5 years)
Strong copywriting skills with experience of writing for different audiences and channels
Experience working on integrated PR and content campaigns, not just organic PR
Experience contributing to or supporting PR strategy development and delivery
Understanding of SEO content principles and writing for digital performance
Experience using media monitoring tools to track coverage and measure performance
Experience contributing to or supporting paid media, advertorials or sponsored content
Confident managing multiple clients, projects and deadlines
Ability to quickly understand new sectors and client challenges
A proactive, self-starting approach with the confidence to take ownership
Curious and commercially aware, with a natural interest in how businesses work
Strong communicator who builds positive relationships internally and externally
Creative and strategic thinker with a strong storytelling instinct
Confident dealing with clients and media stakeholders
Confident in presenting strategies and pitching to clients
Organised, reliable and comfortable working at pace
Open to learning and developing new skills as the role evolves
Desirable
Experience working with B2B manufacturing, leisure or community-based organisations
Background in journalism or editorial writing
Experience / understanding of video storytelling and production
Exposure to healthcare, pharma and other highly regulated sectors,
Experience with media planning, buying or OOH campaigns
Familiarity with, or interest in, using AI tools to support research, insight generation, content development or campaign planning
Personal attributes
Why join Cornerstone?
Benefits
Work on varied, integrated campaigns across multiple sectors
Opportunity to help shape and grow new services such as OOH media buying
A friendly, collaborative agency environment with real autonomy
Hybrid working, training and development support, and long-term progression opportunities
Healthcare insurance
Annual bonus
About Cornerstone Cornerstone Design & Marketing is a full-service creative and strategic agency delivering impactful campaigns across branding, digital, PR, advertising, and more. We’re proud to work both B2B and B2C with ambitious brands in pharma, leisure, healthcare, manufacturing, public sector, and professional services.
We’re known for fusing creativity with compliance and for our strength in regulated sectors like pharma - our PR team is PAGB-trained and experienced in navigating approval workflows.
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Compétences linguistiques
- English
Avis aux utilisateurs
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