Digital Programs Manager

See yourself at Twilio

Join the team as Twilio's next Digital Programs Manager.

About the job

Twilio is seeking a Digital Programs Manager to build and scale our top of funnel awareness and customer advocacy engines through high-impact content and pipeline-generating programs. You will own our flagship virtual event, Twilio Talks, develop top of funnel programs alongside brand and PMM and build the engine to create and amplify user‑generated content (UGC). Your work will turn customer outcomes into compelling content and deliver programs that drive thought leadership, community and measurable business impact. This position will report to the Senior Manager, Digital Lifecycle Programs.

Responsibilities

In this role, you'll:

• Own flagship digital programs like Twilio Talks; plan the editorial calendar, recruit speakers, manage end-to-end production, run-of-show, and live operations; drive registration, attendance, and post-event engagement; repurpose content
• Develop our UGC engine from the ground up; design prompts and campaigns (calls for stories, code samples, tips, reviews, testimonials), moderate submissions, manage rights/permissions, incentivize participation and amplify content via campaigns motion.
• Create multi-channel promotion plans across email, web, social, community, and in-product; partner with PMM, Marketing Operations and MSA on targeting and messaging
• Build playbooks, templates, and quality standards for repeatable production.
• Own project plans, timelines, budgets, agencies, and vendor contracts (editing, design, platforms)
• Define and measure program KPIs and present insights and recommendations to leadership
• Report program impact and insights; iterate based on performance and audience feedback.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table

*Required:

• 3+ years in digital program management across webinars/events, podcasts, content marketing, or customer advocacy for B2B SaaS; developer audience experience is a plus.
• Strong campaign ops skills with tools such as: Marketo, Salesforce; webinar platforms (Bigmarker); podcast tools (Riverside)
• Proven track record designing and optimizing demand programs that drive measurable results and pipeline.
• Data-driven mindset, using data to guide decision-making and resource allocation; experience setting up UTMs, dashboards, BI tools (eg: Looker and Tableau) and experimentation frameworks.
• Curiosity and enthusiasm for applying AI to marketing workflows and customer experience—whether through personalization, insights, or workflow automation.
• Strong program and stakeholder management; adept at aligning stakeholders and operating across multiple teams, projects and priorities simultaneously.
• Exceptional communication skills, both verbal and written, with the ability to drive alignment, set expectations, timely delivery of collaborative work, and program success.

Desired:

• Able to brief and manage agencies or freelancers.
• Familiarity with demand programs and/or UGC/community best practices.
• Ability to establish credibility upwards and cross-functionally to drive collaboration decision making
• A champion for fostering a culture of trust through feedback, communication, and transparency.

Location

This role will be remote and based in Ontario, British Columbia or Alberta, Canada.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. Based on role, employees may also be eligible for additional compensation and benefits, including but not limited to incentive programs, commissions, equity grants, health and wellness benefits, retirement contributions, and paid time off.

The estimated pay ranges for this role are as follows:

• $99,760 - $124,700 CAD.
• Target Bonus Percentage 12.5%

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.