XX
Content and Social SpecialistDriverReviewsEdinburgh, Scotland, United Kingdom
XX

Content and Social Specialist

DriverReviews
  • GB
    Edinburgh, Scotland, United Kingdom
  • GB
    Edinburgh, Scotland, United Kingdom

À propos

Consumer reviews have become a hugely important source of reassurance for consumers shopping online. When you are online searching for a hotel, a new tv, a new pair of trainers or a light bulb, chances are that you have read and been influenced by the consumer reviews that you have read of real customers sharing their real-world experiences and insights of a product. A recent study found that 93% of consumers check online reviews before making a purchase and a product with reviews has a 270% higher chance of being bought as reviews establish credibility, confidence and social proof. Over 80% of motorists in Europe now go online to research new tyres to buy for their car. However, to most consumers tyres are a confusing, stressful and expensive purchase. DriverReviews was created to help support and simplify the consumer journey by allowing consumers to read genuine and authentic tyre reviews from real motorists who have already bought tyres for the same car make and model that the customer needs. DriverReviews was launched in 2021 and has quickly grown to become Europe’s largest verified tyre reviews platform, partnering with the largest online tyre retailers and tyre manufacturers, across 42 countries, to collect and syndicate more than 500,000 tyre reviews from genuine, verified motorists. Our aim is to be the most globally recognised and trusted tyre reviews platform. Role Overview
The Content & Social Specialist is an exciting new position supporting the creation, publishing, and maintenance of content across multiple DriverReviews websites and social channels. Working closely with the Content & Social Lead and wider Growth team, this role supports the development of high-quality written, visual, and video content that is well-structured, published, and optimised across different markets. The role helps deliver clear, accurate automotive and tyre content that supports informed tyre choices, while building practical experience across SEO, social media, and emerging AI-driven discovery platforms. Based in our Edinburgh office (4 days per week, with 1 day working from home), you’ll gain hands-on experience across content planning, scheduling, and digital channels, contributing directly to DriverReviews’ growth, SEO, and GEO objectives. Key Responsibilities
Content Creation & Support
Support the creation of clear, accurate, and easy-to-understand content, including, articles, news, and press releases, covering tyres, vehicles, and tyre-buying guidance. Learn how content is structured to improve clarity, trust, and usefulness for consumers Assist with updating and refreshing existing content Proofread and quality-check content to ensure accuracy, consistency, and tone of voice Optimise content to improve discoverability by AI-driven search and recommendation platforms Social & YouTube Support
Support day-to-day social content delivery across YouTube, Instagram, and TikTok Assist with scheduling and publishing content across social platforms Support video content by writing or adapting captions, titles, and descriptions Help with YouTube setup tasks such as subtitles, descriptions, and basic metadata Learn and apply basic on-page SEO best practices with guidance and training Support reviews of how content appears in search engines and AI-generated answers Assist with testing and learning tasks related to Generative Engine Optimisation (GEO) Gain hands-on experience using search and analytics tools, with support from the team Publishing & Collaboration
Support content publishing across multiple DriverReviews websites using the CMS Assist with localisation and translation workflows to ensure content is suitable for different markets Work with product, design, video, and insights teams to support content delivery About You
We are looking for an organised and creative content professional with a strong interest in writing, content quality, and digital discovery. You enjoy working collaboratively across teams and are curious about how content performs across websites, search engines, social platforms, and emerging AI-driven discovery channels. You are motivated to learn, open to feedback, and excited to develop your skills in a fast-scaling digital environment. You bring the following qualities:
Curiosity & Creativity:
Keen to explore how content can be optimised across search, social, and AI-driven platforms. Attention to Detail:
Takes pride in producing accurate, well-written, and high-quality content. Organisation:
Able to manage multiple tasks while creating, maintaining, and adhering to content schedules and plans, ensuring content is delivered on time and aligned with agreed priorities. Collaboration:
Enjoys working cross-functionally and contributing positively to a team environment. Adaptability:
Comfortable learning new tools, systems, and ways of working as the business grows. Positive Energy:
Brings energy, team spirit, and a collaborative attitude to the workplace. Skills & Experience
Some experience in content creation, editorial, or digital writing roles Strong writing and editing skills with excellent attention to detail Understanding of SEO fundamentals and an interest in Generative Engine Optimisation (GEO) Experience creating or supporting content for social platforms, including video-led channels Interest in how people discover information online across search, social, and digital platforms Comfortable using CMS platforms, digital tools, and basic analytics, with a willingness to learn new systems Ability to communicate complex or technical topics clearly to non-technical audiences Highly organised and comfortable managing multiple projects in a fast-paced environment Interest in automotive or consumer review content is beneficial Fluency in German, Spanish, or French is advantageous but not essential As well as a competitive annual salary based on experience, the successful candidate will also receive: This role offers flexible working hours. While the standard working pattern is Monday to Friday, 9am to 5.30pm with a one-hour lunch break, start and finish times are flexible. Holiday entitlement of 31 days including public holidays (including your birthday) Colleague discretionary bonus scheme of up to 12% of base salary dependent on hitting targets Pension – employer contributions of 5% Flexible hybrid working arrangement (4 days in the office, 1 day from home) Cycle to work scheme 1 set of free tyres per year after completion of probation period Life Assurance of 5 x basic salary upon appointment Private Health Insurance for you after one year of service Free counselling service and mental health support Opportunity to be part of a fast-growing and ambitious start up environment
#J-18808-Ljbffr
  • Edinburgh, Scotland, United Kingdom

Compétences linguistiques

  • English
Avis aux utilisateurs

Cette offre provient d’une plateforme partenaire de TieTalent. Cliquez sur « Postuler maintenant » pour soumettre votre candidature directement sur leur site.