Senior Associate, Data Analytics, Corporate Marketing

Over the last 20 years, Ares' success has been driven by our people and our culture. Today, our team is guided by our core values – Collaborative, Responsible, Entrepreneurial, Self-Aware, Trustworthy – and our purpose to be a catalyst for shared prosperity and a better future. Through our recruitment, career development and employee-focused programming, we are committed to fostering a welcoming and inclusive work environment where high-performance talent of diverse backgrounds, experiences, and perspectives can build careers within this exciting and growing industry.

Job Description

Summary

The Ares Corporate Communications and Marketing team is seeking an Associate, Data and Analytics to help build the foundation for tracking the impact of our integrated marketing efforts. The team is responsible for strategic planning and execution of external, employee and digital communications efforts across Ares' global platform and is leading the launch and rollout of: a new corporate website and advertising efforts.

The team works closely with a range of internal partners, including senior leadership, investment professionals, legal and compliance. This is a high-energy and committed team that values colleagues who are strategic thinkers, problem solvers and intellectually curious, as well as have high professional standards.

This role will be responsible for creating an interconnected system by which our team can measure impact and track KPIs across platforms like web, social, email, paid digital, the Ares' intranet, and print media—and would structure and maintain this system over time. This person will be tasked with identifying data-driven and actionable insights and bringing them to the team through regular reporting and dashboards. The associate will work closely with a range of partners, including the website development team, to ensure proper tracking and tagging is in place for all campaigns and platforms. They will also leverage their understanding of digital trends and emerging tools to help ensure Ares is a leader in the digital space and with its approach to content and paid media.

Reporting Relationships

Reports to: Principal, Digital Lead

Responsibilities:

• Work alongside members of the Corporate Communications and Marketing team to establish – either in-house or via a third-party vendor – a comprehensive tracking system and cadence of reporting for Ares' digital platforms and paid media campaigns
• Help define a measurement plan based on KPIs, in partnership with the team, and track progress against those key metrics
• Partner with the website team to better understand visitor behavior, user acquisition and overall website patterns and activity
• Design and produce digestible data dashboards to help deliver insights to the Corporate Communications and Marketing team and firmwide colleagues
• Stay apprised of current and new functionality and/or metrics of digital platforms

Qualifications:

• Education: Bachelor's degree
• Applicants should have at least 3-5 years of relevant experience in a related role. Experience working with data, developing insights, and comfort with digital platforms (paid media, social media, email marketing, website, advertising) is required. Experience or education in GA4 is a must. Experience working at an alternatives investment manager or