Content Executive - Studentjob.co.ukJobster • Northampton, England, United Kingdom
Content Executive - Studentjob.co.uk
Jobster
- Northampton, England, United Kingdom
- Northampton, England, United Kingdom
À propos
Northampton (minimum one day per week in-office) with an ideal additional day per week in Tring
Salary:
Up to £40,000 per year, based on experience
Start Date:
ASAP
Overview 4Secure is seeking a Content Executive to drive awareness, engagement, and lead nurture across our priority markets. This role sits at the intersection of content, campaigns, and conversion. You will be responsible for planning and creating high-quality content that supports the full buyer journey, then activating that content through LinkedIn, webinars, and email to build trust, credibility, and pipeline. Working closely with product, technical, and sales teams, you will turn complex cybersecurity concepts into clear, compelling content that fuels demand generation and supports scalable marketing operations.
Responsibilities Content strategy and creation
Own the creation of core marketing content including blogs, landing pages, email copy, LinkedIn posts, webinar abstracts, and campaign messaging
Translate technical and product‑led input into clear, benefit‑led content tailored to different audiences and stages of the buying journey
Build and manage a structured content calendar aligned to campaigns, events, webinars, and product priorities
Repurpose long‑form content into multiple formats to maximise reach and value
Demand generation and campaigns
Develop and execute demand generation campaigns across LinkedIn, webinars, and email marketing
Plan and deliver a consistent webinar programme to support lead generation and nurture (targeting up to four webinars per quarter)
Support gated content initiatives such as whitepapers case studies, and reports to drive contact generation
Work closely with sales to campaigns support discovery calls and pipeline progression
Marketing automation and optimisation
Use HubSpot to build and optimise nurture flows, email campaigns, and lead scoring
Work with Salesforce to ensure clean handover, visibility, and reporting on marketing‑sourced leads
Monitor content and campaign performance, using insight to refine messaging, formats, and targeting
Collaborate with the appointed SEO agency by supplying content and messaging, without owning SEO strategy or execution
Skills & Experience
2 to 3 years’ B2B demand generation or content‑led marketing experience, ideally within cybersecurity or a highly technical environment
Strong content creation skills with the ability to turn complex topics into engaging, accessible marketing assets
Proven experience delivering campaigns across LinkedIn, email, and webinars
Hands‑on experience with HubSpot; Salesforce familiarity is an advantage
Confident writing for different audiences, from technical practitioners to senior decision‑makers
Analytical mindset with the ability to optimise content and campaigns based on performance data
Self‑starter with a structured, delivery‑focused approach and strong attention to detail
Strong organisation skills with the ability to manage multiple projects at once
Positive, proactive attitude with a willingness to try new ideas and push creative boundaries
A bold mindset. We are not afraid to go against the grain and we need someone who is willing to be a bit ‘necky’ when it matters
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Compétences linguistiques
- English
Avis aux utilisateurs
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