Territory Sales Manager

We are LAURASTAR, a Swiss based company that has been an industry leader in advanced ironing and steamer systems for over 40 years. Our growth has created an outstanding opportunity to add a motivated, B2B Sales Manager to our team. In this remote role you will be responsible for the western half of the U.S. market reporting to our headquarters in Aurora, IL.

LAURASTAR is part of the Bernina family of companies giving us access to deep resources and experience in the sewing industry. We are seeking a sewing/quilting industry experienced professional who is passionate about what they do and looking to represent one of the very best brands in the industry.

The Territory Sales Manager is responsible for growing business profit and revenue, and developing long standing business relationships. Foster strong dealer relationships and will work with leadership to develop sales goals and programs in order to achieve sales targets.

Job Responsibilities

• Drive sales and conversion through product education and demonstration
• Maximize revenue by selling into new and existing accounts through phone, e‐mails, and online presentation
• Educate retailers and continuously identify opportunities for development and revenue growth Conduct compelling digital product demonstrations by addressing specific pain points
• Create, edit and present training materials thoroughly and accurately
• Develop new item presentations, manage presentation and communication of important sell‐in plans and develop compelling sales materials
• Quote prices, manage objections, negotiate for maximum profit, prepare proposals, obtain appropriate approvals, and provide information to dealers regarding terms of sales
• Engage with our sister brand, BERNINA, and other outside vendor partners to develop and deliver action plans to drive sales
• Collaborate with BERNINA team and other partners for seminars and events to promote our products
• Build strong Sewing & Quilting Dealer relationships outside of the BERNINA network
• Conduct Virtual Consumer Training Meetings
• Act as a category expert on our products and industry
• Analyze internal reporting to determine projects that will drive revenue and conversion Perform competitive analyses and support forecasting for dealers
• Perform competitive analysis and support forecasting for dealers

Essential Skills

• Strong technology skills to include MS Office, Google Docs and digital sales presentations. Professional written and verbal communication skills
• Conceptual skills. The ability to see creative opportunities and solutions, then develop and communicate plans around them to drive sales
• Technical skills. Become a subject matter expert on our products and industry Ability to travel up to 50%
• Goal oriented with a strong sense of urgency. Organized with good project management skills

Qualifications

• 5+ years of B2B product sales experience with a proven track record of success
• Consultative sales experience generating sales by provide solutions, product education and/or training as an integral part of the sales process
• Bachelor's Degree in education, business, communications, or public relations preferred
• Sewing, quilting and/or crafting experience by employment, or passionate hobbyist
• Experience with Sewing and Quilting Dealer network highly preferred

Other Duties

Please note that this job description is not designed to provide a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Job Type: Full-time

Pay: $65, $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible spending