Senior Product Manager

Are you excited by building digital experiences that serve a global professional community? The Senior Product Manager, Web Content Management, is a strategic product leader who shapes CFA Institute's enterprise customer portal—our core logged-in experience for individual customers. You'll drive a modern, personalized, and intelligent web ecosystem that connects members to learning, credentials, and career-long growth.

The Senior Product Manager for Web Content Management is a strategic digital leader responsible for shaping and advancing the enterprise customer portal—CFA Institute's primary logged-in experience for all individual customers. This role will drive the evolution of our authenticated web experience to be intuitive, personalized, AI-enabled, and aligned with enterprise priorities across membership, learning, certification, and professional development.

The ideal candidate brings deep expertise in digital product management and web experience strategy, with a strong interest in applying AI-driven insights and automation to improve customer journeys, content relevance, and operational efficiency. This individual will manage the full product lifecycle for the portal and the broader web content management ecosystem, including enterprise personalization and emerging AI capabilities that improve discoverability, engagement, and user satisfaction.

What You'll Do
Product Strategy & Vision

• Define and maintain the strategic roadmap for the enterprise customer portal and authenticated web experience.
• Incorporate AI-driven opportunities such as intelligent content recommendations, predictive user needs, or automated insights into experience strategy.
• Assess market and technology trends, including advances in AI-powered personalization, search, analytics, and content management, to ensure CFA Institute stays ahead of industry standards.

Product Lifecycle Ownership

• Own the end-to-end lifecycle for the customer portal, including discovery, requirements definition, prioritization, delivery, and iterative optimization.
• Develop an actionable, data- and AI-informed product roadmap aligned with business and user needs.
• Translate business goals into product objectives, KPIs, and measurable success criteria, including goals for AI-assisted engagement improvements.

Customer & Stakeholder Engagement

• Lead discovery activities—including interviews and user research—to identify needs, pain points, and opportunities for digital and AI-supported improvements.
• Partner with Marketing, Learning, Certification, Member Services, Technology, and Data & Analytics to enable customer journeys that increasingly leverage AI-driven insights and personalization logic.
• Communicate product strategy, decisions, and progress clearly to stakeholders across the enterprise.

Execution & Delivery

• Own and manage the product backlog, ensuring user stories incorporate AI capabilities, data requirements, and personalization considerations where relevant.
• Write high-quality user stories and acceptance criteria for engineering teams implementing content, personalization, and AI-enabled features.
• Partner with engineering, UX, architecture, and AI/ML teams to ensure solutions are user-centered, technically sound, ethically responsible, and aligned with governance standards.
• Support all sprint ceremonies, including backlog grooming, sprint planning, and retrospectives.

Enterprise Personalization Capability

• Lead the product strategy for enterprise personalization, including rule-based and AI-driven models that enhance relevance and engagement.
• Partner with Data, Analytics, and MarTech teams to define segmentation, targeting, experimentation, and the foundations for machine-learning-powered personalization.
• Identify emerging technologies (e.g., recommendation engines, content automation tools, behavioral intelligence) that can improve the logged-in experience.

Performance & Optimization

• Define KPIs for portal performance, engagement, usability, and AI-based personalization outcomes.
• Leverage analytics and AI-assisted insights to evaluate content performance, user behavior, journey friction points, and engagement opportunities.
• Use qualitative and quantitative data—including predictive analytics—to guide prioritization and iterative improvements.
• Ensure accessibility, localization, SEO, governance, and content integrity are upheld across all enhancements.

Cross-Functional Leadership & Influence

• Serve as a trusted collaborator across business and technology teams to ensure the customer portal supports enterprise-wide journeys and digital objectives.
• Evangelize the responsible use of AI to enhance customer experience, decision-making, and operational efficiency.
• Represent the product in governance processes, portfolio planning, and enterprise digital transformation efforts.

What We're Looking For

• Bachelor's degree in computer science or related discipline
• Minimum of 10 years of experience in Information Technology with at least five years of demonstrated experience in leading testing and QE teams.
• Deep expertise with industry automated testing tools.
• Experience in developing testing strategy, plans and test cases. Experience with end to end (E2E) testing, systems and integrated testing.
• Experience working in and across both agile and waterfall Software Development Life Cycles (SDLC) including SCRUM, and Scaled Agile Framework (SAFe).
• Strong knowledge and experience with build management tools, software configuration management systems and/or source code version control systems, technical architectures, and testing software and automation
• Ability to create new and unique ideas and an entrepreneurial spirit a plus.
• Experience in project management, with skills necessary to interpret what is needed for the success of a project and to create appropriate schedules for timely delivery.
• Strong cross-functional partnership skills and ability to assess and evaluate priorities, including information gathered from multiple sources.
• Fluency in English required, global cultural orientation and working experience preferred.

At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: $133,000 - $200,000 per year. All salary ranges are subject to adjustment based on experience, education, and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 12% employer contribution to a 401(k) or pension plan, and a comprehensive medical benefits package.

About CFA Institute
CFA Institute are the global leader in investment excellence and ethics. With nearly 200,000 charterholders across 160 markets, we drive professional growth, ethical behavior, and better markets. We care about our employees' well-being, offering industry-leading benefits like:

• Comprehensive health coverage for you and your family
• Generous leave and time off
• Competitive retirement plans
• Flexible work options
• Wellness, education, and support programs

If you feel this opportunity could be the next step in your career, we encourage you to click "Apply" and complete our three-minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education, experience, or location. We thank all those who apply. Only those selected for further consideration will be contacted.
We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough,