Marketing Associate

General Job Summary

• Presentation Strategy & Execution
• Market Research
• Analytics & Reporting
• Department Traffic Control
• Vendor Management
• Apparel Management
• Signage & Onboarding Request Management
• Photography Coordination
• Events / Collaboration
• Department Expense Report Management

Marketing & Content Management

1. Content Development:
   Apply strategy and insight to develop compelling content for newsletters, press releases, social media, brochures, website updates, award submissions, and email campaigns, ensuring consistency with the company's marketing objectives.
2. Digital Marketing:
   Create and oversee digital marketing content, including video production and engaging social media assets.
3. Website Management:
   Manage updates, edits, and content changes to the company's corporate website, ensuring it reflects current projects and company achievements.
4. Photography Coordination:
   Set up and manage photography sessions for employee headshots, project images, and other visual assets that support marketing efforts.
5. Brand Management:
   Oversee the design and production of branded materials such as apparel, business cards, jobsite signage, and banners, maintaining the company's visual identity.
6. Vendor Coordination:
   Direct external vendors and freelance graphic designers when department resources are limited, ensuring quality and adherence to brand
   standards.

Business Enterprise Support

1. Marketing Plan Development:
   Assist Marketing Director in developing and implementing the annual Marketing Plan, aligning marketing initiatives with business goals.
2. Training Support:
   Collaborate with subject matter experts (SMEs) to create presentations for the PM101 Training Series, PL101 Leadership Series, and other training initiatives.
3. Strategic Research:
   Support the Director of Marketing and Chief Information Officer in researching and executing corporate initiatives, contributing strategic insights.
4. Performance Analysis:
   Analyze marketing metrics and data to evaluate the effectiveness of campaigns, event participation, and sponsorships, providing insights for future improvements.

Proposal Delivery

1. Proposal Coordination:
   Lead the development of proposals in response to RFPs, RFQs, and client-requested deliverables, ensuring alignment with client requirements and win themes.
2. Proposal Management Tools:
   Utilize proposal management tools to structure and organize all aspects of proposal development, including strategy, content, and scheduling.
3. Content Integration:
   Source and integrate technical content from various contributors into cohesive, well-written narratives that highlight the company's strengths.
4. Interview Preparation:
   Assist in the development of interview presentations, coach speakers, and create or manage third-party consultants for material production.
5. Competitive Analysis:
   Conduct competitive analysis and benchmarking to identify opportunities for enhancing proposal materials and presentation strategies.

Business Development Support

1. CMiC Management:
   Maintain the CRM with up-to-date information to support business development and marketing efforts.
2. Client Research:
   Research client trends, funding opportunities, and project developments to identify new business opportunities.
3. Client Relations
   : Assist in gathering letters of recommendation, references, and video testimonials from clients, enhancing the company's reputation and credibility.
4. Holiday Gifts:
   Conceptualize and manage the production of branded client holiday gifts, ensuring they are meaningful and well-aligned with the company's values.

Public Relations & Communications

1. Content Preparation:
   Draft PR materials, including press releases, speeches, and media responses, for review and approval by the Director of Marketing.
2. Media Management:
   Maintain press materials, including executive bios, fact sheets, and company news for public relations use.
3. Awards Coordination:
   Work with the Marketing Coordinator to track award programs and submit nominations for the company's projects, personnel, and achievements.
4. Internal Communications:
   Produce quarterly internal newsletters, create presentations for employee meetings, and manage updates to digital assets such as organizational charts and email signatures.

Minimum Requirements and Skills Required

1. Industry Experience:
   Minimum of five years of experience in a similar role within the AEC (Architecture, Engineering, and Construction) industry, with a preference for candidates who understand construction dynamics.
2. Technical Skills:
   Proficiency in Microsoft Office, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and minor website management skills.
3. Proactive Problem-Solving:
   Demonstrates a proactive approach to identifying and solving potential issues effectively.
4. Deadline-Oriented:
   Strong ability to meet tight deadlines and ensure the timely delivery of marketing deliverables.
5. Flexibility:
   Willingness to work a variable schedule, including early mornings, evenings, or weekends as required to meet project deadlines.
6. Attention to Detail:
   High level of accuracy in identifying and correcting quality issues in visual content and written communications.
7. Project Management Knowledge:
   Familiarity with Trello or similar project management tools to coordinate marketing activities and monitor project progress.
8. Organizational Skills:
   Ability to handle multiple tasks simultaneously with exceptional organizational and time-management skills.
9. Brand Consistency:
   Ability to apply and maintain visual standards across all marketing materials, ensuring brand consistency.