Freelance Data Analyst + Content Writer (Programmatic/Adtech)Dataanalystjobs • London, England, United Kingdom
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Freelance Data Analyst + Content Writer (Programmatic/Adtech)
Dataanalystjobs
- London, England, United Kingdom
- London, England, United Kingdom
À propos
Picnic is building the surface layer for media quality and curation in programmatic advertising. Our platform,
PIQ (Picnic Inventory Quality) , helps agencies, brands and platform partners understand and optimise the quality of the websites and inventory where ads run. We work with programmatic buyers to turn quality signals into practical decisions that improve outcomes across campaigns and supply. We’re looking for a freelancer who can combine
deep, credible analysis
of programmatic campaign and inventory data with the ability to turn that analysis into
excellent marketing materials . This role is a blend of: Data analysis
(campaign performance + inventory quality insights) Insight generation
(what’s happening, why it matters, what to do next) Content creation
(blog posts, case studies and occasional whitepapers) Light visualisation
(simple charts and tables to support the story) Projects will be set and scoped individually. Typical scope might be
1 blog post plus supporting analysis and charts , or a
case study/whitepaper-style output . Requirements What you’ll do
Analyse campaign + PIQ data
Deep dive into
campaign performance data
and
PIQ quality datasets
to uncover patterns and clear “so what” insights Identify drivers of performance and quality across: domains/subdomains inventory cohorts formats (e.g., video, display, instream/outstream where relevant) placements/environments (where available) Make findings defensible and easy to validate (sensible cohorting, comparisons, and checks) Turn insights into publish-ready content
Write content such as: Blogs (data-led insights, trends, explainers) Case studies (results, before/after, methodology) Whitepapers / reports (deeper thematic analysis) Translate technical findings into plain English for a programmatic audience Work with us to ensure the narrative aligns with Picnic positioning and is appropriate for publication Produce light charts + supporting assets
Create clear, clean charts/tables (Excel is fine; Python also welcome) Provide the accompanying analysis output alongside the content (e.g., summary tables, charts, and short interpretation notes) Example project topics
The relationship between
inventory quality
and key outcomes (e.g., viewability, VCR, CTR, CPM efficiency) Domain/subdomain-level insights: what separates high-performing inventory from the long tail “Before vs after” quality filtering: performance changes when excluding low-quality inventory What agencies/brands miss when relying only on standard verification metrics Format-specific insights (e.g., instream video performance drivers) What we’re looking for
Must-have
Strong experience in and understanding of
programmatic advertising
(agency, DSP/SSP, adtech, analytics) Ability to work directly with real-world campaign datasets and messy exports Excellent writing skills for
agencies, brands and platform partners Comfort producing charts and supporting tables (light but polished) Good judgement: you can separate a real signal from noise and avoid over-claiming Nice-to-have
SQL competency (you can query and transform datasets independently) Python for analysis and charting Familiarity with APIs and/or BigQuery Prior experience writing in the style of programmatic industry blogs (clear, data-led, commercially useful) Tooling & data access
You’ll work with data provided via: CSV exports SQL access Picnic’s API (Nice-to-have) BigQuery Typical working tools: Excel required SQL/Python preferred How we work
We’ll scope each project clearly (objective, datasets, intended audience and content type) You’ll run analysis, propose angles and draft the piece We’ll review and iterate quickly to finalise a publish-ready output Final content will be used across: Website/blog Sales enablement PR LinkedIn Engagement structure
Project-based engagement Rough cadence:
1 project every 2 months We\'ll start with a
test project , then continue on an ongoing basis if it’s working well When Applying:
Please share: 2-4 relevant writing samples (programmatic/adtech preferred) Brief summary of your programmatic background (roles, platforms, analysis experience) A short note on your preferred working style for data-to-content projects Optional (but helpful): A lightweight example of an analysis you’ve turned into a narrative (even a short outline) *If you have any
additional material to support your application that can\'t be included here, please feel free to email connie@picnic.io Benefits This is a
freelance, project-based contract role , not a permanent (PAYE) position. You’ll work
remotely from anywhere , with flexible working hours and we’ll agree clear scope, timelines, and deliverables for each project. The engagement is designed for an independent freelancer who can take ownership of analysis-to-content work and deliver high-quality outputs on a defined project cadence (roughly one project every two months).
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Compétences linguistiques
- English
Avis aux utilisateurs
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