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Coca-Cola HBC Schweiz AG

Brand Executive

  • +1
  • +3
  • CH
    Switzerland
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À propos

YOUR NEW KEY RESPONSIBILITIES: • Collaborate with the Sales team: Partner with Sales to identify high-performing outlets, uncover new business and branding opportunities through tailormade activations, and join customer meetings to advise and align on feasible strategies. • Develop activation plans: Design and plan outlet-specific activations and promotional campaigns that increase brand visibility and drive sales, with a focus on Out Of Home outlets, winter regions, and support for special event marketing. • Execution strategies: Implement activations in collaboration with the internal Activation Execution Team, external agencies, ensuring cost-efficient and high-quality execution. • Monitor and evaluate performance: Track and analyse the success of activations and campaigns (ROI), generate insights to adjust strategies, and ensure all installed activations are maintained and up to date. • Build and maintain relationships: Establish strong relationships with Sales and customers, align on goals and execution details, and spend at least three working days per week in the field. • Stay informed about market trends: Continuously monitor industry trends, competitor activities, and market conditions to refine and further develop activation strategies. • Support cross-functional collaboration: Work with other departments and agencies to ensure consistent branding and alignment with overall business objectives. • Control administrative tasks and budget: Manage procurement, supplier orders, and material flows, while developing and overseeing activation budgets (DME and CAPEX). ARE THESE YOUR SECRET INGREDIENTS? • Minimum of 3 years experience in a creative brand activation role ideally in trade marketing (corporate or agency side); additional sales experience is a plus • Strong project management expertise with the ability to manage multiple stakeholders under tight timelines, backed by an analytical and conceptual mindset • A creative thinker with a strong can-do attitude • Design experience is an advantage • Excellent presentation and communication skills, with proven experience collaborating with customers, agencies, and internal stakeholders • Confident, independent, proactive, and reliable way of working • Strong design affinity combined with technical know-how you can realistically assess the feasibility of activations and ideas • Sales experience and/or knowledge of the Swiss out-of-home market (HoReCa sector) is an advantage • Fluency in one national language (French or German) and English is a must Apply today and send us your complete application documents including letter of motivation, and job references in a single PDF file. We do not consider applications coming in via e-mail. At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success. jidcace0a8a jit0940a jiy25a

Compétences idéales

  • Analytical Skills
  • Project Management
  • Stakeholder Management
  • Switzerland

Expérience professionnelle

  • Brand Specialist / Manager

Compétences linguistiques

  • English
Avis pour les utilisateurs

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