Product Marketing Manager

Summary

Description

About Equiti

Equiti empowers people to deliver superior care and access the care they deserve using integrated technology and actionable insights. As a technology-driven healthcare company, we break down barriers to ensure seamless access to high-quality healthcare for all.

We are growing rapidly and looking for a talented Product Marketing Manager to bridge the gap between our product innovation and customer success. This is an exciting opportunity to build and own product marketing and customer activation strategies that drive meaningful impact in healthcare.

Role Overview

We are excited to welcome a Product Marketing Manager to Equiti's Marketing and Communications team. You will play a critical role in bringing our products to market, driving customer adoption, and enabling our partners to succeed. You will work closely with Product, Sales, Customer Success, and Marketing teams to ensure our solutions are positioned effectively in market and our customers realize value quickly.

As Product Marketing Manager, you will own product positioning and go-to-market strategy, build customer activation and onboarding campaigns, work closely with our hospital partners, and manage co-marketing initiatives with our technical integration partners.

What You'll Be Responsible For

Product Marketing & Go-to-Market

• Develop product messaging, positioning, and value propositions for Equiti's solutions that resonate with healthcare providers, administrators, and patients.
• Lead cross-functional go-to-market planning for product launches and major feature releases.
• Assist with the creation of sales enablement materials including product-related pitch decks, one-pagers, battle cards, demo scripts, and competitive analysis.
• Conduct market research, competitive intelligence, and customer insights gathering to inform product and marketing strategy.
• Define and refine buyer personas and customer journey mapping.
• Translate complex technical concepts and product features into clear, compelling benefits.
• Develop product content including solution briefs, technical documentation, case studies, and thought leadership.

Customer Activation & Engagement

• Build and manage post-sale onboarding and adoption campaigns in Salesforce Marketing Cloud/Pardot to drive product usage and customer success.
• Develop customer engagement strategies and nurture tracks to accelerate time-to-value and feature adoption.
• Create segmented lifecycle campaigns for different customer types, use cases, and maturity stages.
• Partner closely with Customer Success to identify adoption barriers and develop marketing solutions.
• Measure and optimize activation metrics including onboarding completion, feature adoption, engagement rates, and customer health scores.
• Develop automated workflows and trigger-based campaigns that guide customers through their journey.
• Assist with the creation of customer testimonials and success stories that demonstrate ROI and clinical impact.

Technical Partner Marketing

• Build and execute co-marketing programs with integration partners such as Epic and other healthcare technology platforms.
• Develop joint value propositions, partner-specific messaging, and co-branded content.
• Create partner enablement materials including integration guides, solution briefs, and technical overviews.
• Identify and cultivate strategic partnership marketing opportunities that expand our reach.
• Collaborate with the Senior Manager, Brand & Marketing Programs on customer-facing enablement materials as needed.

Cross-Functional Collaboration

• Work closely with Product to understand roadmap, gather customer feedback, and inform product strategy.
• Collaborate with Sales to enable the team with the right messaging, content, and tools to close deals.
• Partner with Customer Success to drive adoption, reduce churn, and identify expansion opportunities.
• Coordinate with the broader Marketing team on integrated campaigns, content development, and brand alignment.

Required Experience & Skills:

• 5+ years of product marketing experience, preferably in healthcare technology, SaaS, or B2B technology.
• Hands-on experience with marketing automation platforms (Salesforce Marketing Cloud