WordPress & E-Commerce Specialist (WooCommerce, SEO, CRO)

About Us

Poli LED & Signs is a fast-growing LED lighting company. Our website is a major sales channel, and we're looking for a WordPress/WooCommerce developer who can build, optimize, and grow our online presence with strong SEO and marketing fundamentals.

What You'll Do

• Maintain and improve our WordPress + WooCommerce website (performance, UX, stability)
• Build and optimize product/category pages for conversion (CRO mindset)
• Implement and manage technical SEO: site structure, indexing, schema, internal linking, canonical tags, redirects, XML sitemap,
• Improve site speed and Core Web Vitals (caching, image optimization, script cleanup, plugin audits)
• Support marketing initiatives: landing pages, promotions, email capture flows, and tracking
• Set up and maintain analytics/reporting: GA4, Google Search Console, Tag Manager, conversion tracking
• Work with our team on content strategy (blogs, category copy, product SEO templates)
• Troubleshoot issues quickly (plugin conflicts, theme issues, WooCommerce checkout/shipping/tax bugs)

Requirements (Must Have)

• Strong experience with WordPress + WooCommerce
• Solid understanding of SEO best practices (on-page + technical)
• Comfort with HTML/CSS, and working knowledge of PHP and JavaScript
• Experience with performance tools (Lighthouse, PageSpeed Insights, GTmetrix)
• Ability to communicate clearly, document changes, and manage tasks independently

Nice to Have (Big Plus)

• Experience with elementor/avada/woodmart or custom themes (whichever you use)
• Experience with product feed management (Google Merchant Center, Meta catalog)
• Local SEO + content strategy experience
• Basic graphic/UX sense (clean layouts, mobile-first thinking)
• Familiarity with e-commerce ops: SKUs, variations, inventory, shipping rules, taxes

What Success Looks Like (First 60–90 Days)

• Website runs faster and smoother (Core Web Vitals improved)
• SEO foundation cleaned up (indexing issues resolved, schema implemented, better internal linking)
• Higher conversion rate through better product/category page structure
• Tracking is accurate (GA4 events, conversions, ecommerce tracking)
• Clear plan/roadmap for ongoing SEO + content + growth

Why Work With Us

• Real ownership and impact (your work directly drives sales)
• Long-term opportunity with a growing company
• Room to expand into broader marketing/e-commerce strategy

Pay: $ $30.00 per hour

Benefits:

• 401(k)
• Health insurance
• Paid time off

Work Location: In person