Digital Content

Position Summary

Capstone Wellness is seeking a creative, organized, and highly motivated Digital Content & Communications Manager to support our growing network of organizations — including Capstone Treatment Center, Vine + Root Counseling, Encounter at New Canaan Ranch, Capstone Traction Program, The Capstone Foundation, and Capstone NeuroCoach.

Capstone Wellness Core Values:

Christ – Centered

Open & Honest

Discernment

United Front

Relational

Grit

This role is built for someone who can excel in these five core areas:

• Social Media Management & Production

• Leading the Content Calendar

• Email Content & Communications

• Design & Creative Execution

• Public Relations & Media Coordination

Reporting directly to the Director of Marketing & Brand Development, this individual will drive day-to-day content execution across digital channels, develop compelling creative, and coordinate closely with production and cross-functional team members to meet Capstone's high standards of clarity, quality, and mission-driven storytelling.

• Own all social media channels across Capstone Wellness subsidiaries, ensuring each brand is active, consistent, and mission-aligned.
• Produce high-quality content including graphics, captions, short-form videos, and photography.
• Stay ahead of trends, best practices, and platform updates to keep content fresh and engaging.
• Monitor analytics and optimize content for reach, engagement, and conversion.

• Build and manage the unified content calendar for all Capstone Wellness brands.
• Ensure content aligns with marketing initiatives, campaigns, events, and organizational priorities.
• Coordinate with internal teams and leadership to map out messaging and timing.
• Maintain a forward-thinking approach, anticipating content needs weeks ahead that accomplish content goals set by leadership.

• Write and design email campaigns including newsletters, announcements, and internal communications.
• Manage email lists, segmentation, and scheduling using platforms such as salesforce, constant contact, or experience with other email marketing tools.
• Measure performance and refine strategies to improve open rates, engagement, and click-throughs.
• Ensure all email communications uphold Capstone's voice, clarity, and brand standards.

• Collaborate with design team to create digital graphics, social assets, one-sheets, event visuals, and campaign materials using Canva or Adobe Suite.
• Collaborate with production teammates on photo/video needs for campaigns.
• Contribute creative ideas and visual direction for seasonal initiatives and major launches.
• Assist with updating brochures, service guides, ads, banners, digital downloads, and print materials to keep creative fresh that supports each organization's services and goals.
• Ensure all materials stay consistent with brand voice, messaging, and identity.

• Assist in identifying and pursuing strategic media placement opportunities across relevant publications, digital outlets, and community platforms.
• Draft and distribute press releases, organization announcements, and written communication for major initiatives or recognitions.
• Collaborate with the Director of Marketing & Brand Development to support media-related strategies

• Work closely with the Videographer/Marketing Coordinator on video shoots, content capture, and storytelling projects.
• Partner with the Paid Media Specialist to develop creative assets that support advertising campaigns.
• Communicate clearly and proactively with all internal teams to ensure smooth execution of content initiatives.

• Upholds Capstone's Core values
• Bachelor's degree in Marketing, Communications, Digital Marketing, or related field (or equivalent experience).
• 3–5 years of digital content, social media, or communications experience.
• Proficiency in Canva, Adobe Creative Suite, or similar design tools.
• Strong writing, editing, and storytelling ability across digital formats.
• Proven experience managing social media platforms and content calendars.
• Experience with email marketing platforms
• Highly organized, detail-oriented, and comfortable managing multiple brands at once.
• A collaborative mindset with the ability to work across roles and departments.

Capstone Wellness is a family of faith-based mental health and wellness organizations committed to helping individuals and families find lasting healing. Our subsidiaries offer residential treatment, outpatient counseling, custom therapy intensives, Brain mapping / NeuroCoaching, and more — all unified by our Core Systems Model and dedication to clinical excellence.

Work Model: Onsite Requirements
Benefits Package: 401K with employer matching. Competitive vacation, healthcare, dental, vision plans and additional voluntary benefits.