Senior Manager, Planning

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Job Description Summary:

Position Title : Senior Manager, Planning & Performance (R
Primary Location : Applicants must currently reside in, or be willing to relocate to the Toronto, ON, Canada area.
Travel : Up to 25% travel with an expectation to be in the office 3 days a week (Tuesday, Wednesday, Thursday).
Education : Bachelor's degree in Business, Marketing, or Management.

Position Overview:

At the Coca-Cola Company, we work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executing digital strategy in partnership with our customer and bottler relationships. We set the standards and policies for the Company and we're looking for candidates with a proven ability to implement initiatives, develop marketing strategy and decipher market data to make a global impact for the world's most recognized brands.  

You'll execute strategies with bottling partners, assist management with identifying opportunities, provide recommendations, and implement key initiatives including sales planning, monitoring sales and activity records. The successful candidate needs to demonstrate their ability to execute highly complex or specialized projects in the commercial marketplace.

What You'll Do for Us

• Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.  

• Responsible for weekly/monthly performance management with GMs and other key stakeholders, which includes reporting on commercial metrics (SOVI, CDE, NNO, tie-ins), volume, revenue, share, and transaction metrics.   

• Monitors performance versus execution objectives, re-plans as necessary and provides feedback to key stakeholders. Also, manages discretionary budgets and agency relationships.  

• Responsible for collaborating on the contingency plan to deliver annual business plan performance in channels to include revenue, volume, share, net outlets, and SOVI (share of visual inventory). 

• Knowledgeable on local consumers and customers' needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.  

• Analyzes issues by packages and develops activities focusing on trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans.  

• Translates shopper and channel insights, trends and assessments, into channel strategies and plans.  

• Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and market PerCapita number.  

• Unleashes channel potential through better execution and improves internal processes, support tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market.  

• Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies.  

• Manages cross functional project teams as required.  

• Act with agility when needed to collaboratively build contingency plans that prioritize key initiatives to ensure we deliver annual business plan performance.  

• Work with franchise commercial manager to steward the planning process that is in place bi-monthly, ensuring all customer plans are included.   

• Provides Bottler performance feedback to Franchise Leadership "serving as voice of the market."  

• Monitor's market conditions and reports competitive activity to management, Bottler and local associates to understand program effectiveness and any implementation barriers.

What You'll Need

Qualification & Requirements:

• Bachelor's degree in Business, Marketing, Management .   

• 5 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility.   

• Must have experience with annual business planning, forecasting, customer and distributor management and demonstrate a track record for delivering positive volume and revenue results.     

• Understanding of channel marketing, commercial planning and strategy and competitive analysis and how to utilize this knowledge to drive sales.    

• Must possess excellent relationship building skills, as well as strategic leadership abilities   

• Must possess excellent relationship building skills, as well as strategic leadership abilities.   

• Demonstrate excellent influencing, selling, negotiating, relationship building and storytelling abilities.  

• Demonstrate strong time management capabilities, attention to details, the ability to prioritize quickly and take risks as well as thrive in ambiguity.  

• An understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales are ideal.  

• Strong data literacy, problem-solving and analytical skills are ideal. 

What We Can Do For You

• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.  

• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.  

• Learning Culture: Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

Skills:

Pay Range:

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.