Digital Marketing

Job Summary

The Digital Marketing & Front-End Web Developer position is purposed to assist in managing and improving the communication and marketing systems of James River Church. Under the leadership of the Director of Communication; this role assists in expanding the ministry of the church by creating, curating, and publishing content on the James River Church websites as well as social media and all other marketing platforms. This position will also assist and handle the technical aspects of our marketing systems and websites.

Essential Responsibilities & Duties

• Website management, maintenance, and webmaster responsibilities for all James River Church and affiliated WordPress websites and servers.
• Proven experience developing and maintaining websites using HTML and CSS, knowledge of PHP is preferred but not required.
• Creation and implementation of new ideas to improve website presence, user engagement, usability, and security.
• Implementation of proper Search Engine Optimization strategies and practices.
• Setup and maintenances of registration systems (Brushfire) and check-in.
• Management of email marketing system including contact database, email creation, integration with other software, and improving email engagement.
• Setup, maintenance, and working knowledge of marketing platforms such as (but not limited to) Moz, Google Analytics, Google Search Console, Subsplash, Google My Business, Podbean, YouTube, and Gravity Forms (or equivalent).

Content & Publishing:

• Creation, proofreading, curation, publishing, updating, and quality control for all digital content such as blogs, landing pages, event promotion, sermon pages, registration, conferences, social posts (when applicable) and all other supporting pages.
• Training of departments to produce applicable and relevant content.
• Develop and implement campaigns strategies to maximize the reach, effectiveness, and engagement of content marketing.
• Research new marketing trends and techniques to evaluate their potential, effectiveness, and relevancy to work in the Church space.

Social Media:

• Coordinate with social media teams to ensure consistency and cohesiveness of content within the overarching marketing campaign.
• Assist with social media engagement and audience response – YouTube, Facebook and Instagram (when applicable).
• Create, manage, and analyze paid social media campaigns ensuring coordination with the organic social media teams.
• Assist the social media administration team in managing appropriate user access, implementation of high