Director, Audience
Black & White Zebra
- Vancouver, British Columbia, Canada
- Vancouver, British Columbia, Canada
À propos
You will lead our content teams across multiple BWZ brands and channels including editorial, video, podcasts and content marketing. You'll report directly to senior leadership and play a central role in how we grow our audience, strengthen our brand voice, and convert readership into subscribers and revenue
This is an audience growth role, not a purely editorial one. Your job is to make sure our content, newsletters, and distribution channels work together as a predictable audience growth and engagement machine. You'll shape what gets published, how it gets packaged, where it gets distributed, and how it performs
The Director of Audience will shape the systems that run our publications, define our editorial voice, build our growth engine, and help our brands become indispensable destinations in their niches
If you love building and running a modern content engine and have hands-on experience growing audiences across email, social, podcasts, video and on-site content — then you'll thrive here
Who You Are: You're a strategic, hands-on leader who knows how to grow digital audiences. You've run content engines before — including newsletters, blogs, and social and you understand how packaging, distribution, storytelling, and system design come together to drive subscriber growth and engagement
You can zoom out to define strategy and zoom in to give direct feedback on a headline, hook, or weekly content plan. You're energized by building playbooks, improving quality, coaching creators, and helping brands feel "alive."
You also bring calm, clarity, and sound judgement to content teams. You move fast but care deeply about quality, narrative, voice, and insight
Most importantly: You know how to turn content into audience growth.
What You'll Be Doing: 1. Drive subscriber growth and audience acquisition across the portfolio
About Us: We're a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada. Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work
Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI
We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we've grown into an international team of 70 creators, strategists, and innovators with a portfolio of more than 15 online publications. We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company
We've previously ranked #30 in The Globe and Mail's Fastest Growing Companylist as well as Deloitte'sFast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager—and we're listed in both Canada's Top Small & Medium Employers, and Best Employers in BC
All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us
Want to learn more? Watch this video to learn why the team love working at BWZ
Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun
Compétences linguistiques
- English
Avis aux utilisateurs
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