Digital Marketing Executive

Position: Digital Marketing Executive
Experience: 5+ Years
Salary: Depends upon experience
Location: Singapore

Job Description:
We are seeking a Digital Marketing Executive to join our dynamic marketing team in the technology industry. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. If you have a passion for technology and a proven track record in digital marketing, we would love to hear from you.

Key Responsibilities:

1. Develop and implement digital marketing strategies to drive online traffic to the company website.
2. Utilize a range of techniques including SEO, SEM, and PPC to increase brand awareness and generate leads.
3. Oversee the social media strategy for the company, ensuring it aligns with the company's brand and marketing efforts.
4. Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
5. Identify trends and insights and optimize spend and performance based on the insights.
6. Collaborate with internal teams to create landing pages and optimize the user experience.
7. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirements:

1. Bachelor's degree in Marketing or relevant field.
2. Proven working experience in digital marketing, particularly within the technology industry.
3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
5. Experience in optimizing landing pages and user funnels.
6. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
7. Experience in setting up and optimizing Google Adwords campaigns.
8. Strong analytical skills and data-driven thinking.
9. Up-to-date with the latest trends and best practices in online marketing and measurement.

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