Marketing Operations Specialist, Principal - Insights & Reporting

Job Description
Your Role
The Performance Marketing team is responsible for executing and optimizing digital communications, measuring campaign activities, and generating insights that support year-over-year improvements in the efficiency of our marketing activities. We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners. The Marketing Operations Specialist, Principal - Insights & Reporting will report to the Sr. Manager, Performance Marketing. In this role you will be accountable for partnering with the other marketing team members to architect a data capture and measurement system, within an omni-channel environment that effectively deciphers, visualizes, and communicates actionable insights.
Responsibilities
Your Work
In this role, you will:

• Act as an exceptional strategic marketer who can bring analytical thought leadership, challenge business objectives, and provide clear direction to agencies and internal teams who create marketing strategies, architect omnichannel campaigns, implement analytics systems, and build reporting dashboards
• Collaborate with cross-functional teams and agency partners to develop a sustainable analytics and insights engine within a highly segmented, omni-channel environment
• Coordinate efforts across internal teams and external agencies to define business goals, and set performance metrics and KPIs across a full-funnel consumer journey
• Oversee campaign performance. Includes the collection, aggregation, and visualization of performance data, while consulting with business partners on insights and optimization opportunities
• Utilize statistical techniques to analyze and interpret trends by channels, geographies, segments, and more to create a narrative behind the data; Share actionable insights with senior marketing leadership and channel owners
• Drive large, complex project initiatives of strategic importance to the organization, involving large cross-functional teams
• Ensure analytical rigor is continuously applied to optimize the consumer experience
• Develop and engage in segmentation and positioning activities to support overall program strategy
• Partner with leadership to monitor industry trends and evaluate market and competitive opportunities
• May direct the work of other individual contributors and/or act as a cross-functional team lead

Qualifications
Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 10 years of prior relevant experience including marketing analytics, business intelligence, or similar areas
• Requires ability to perform quantitative and qualitative market analyses to identify key market trends and interpret findings to create insights from that data
• Requires expertise in analyzing and interpreting marketing data to draw conclusions
• Requires experience working within an omni-channel environment
• Highly organized, detail-orientated, and self-motivated
• Superb executive communication skills: written and verbal. Ability to adapt communication style to audience
• Strong Influence Skills: Ability to influence others to adapt strategic plan
• Advanced knowledge of Adobe Consumer Journey Analytics strongly preferred
• Advanced knowledge in Tableau strongly preferred
• Advanced knowledge of visualizing data MS Excel and PowerPoint strongly preferred

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About the Team
About Blue Shield of California
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!
Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model:
At Blue Shield of California and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose - whether working in the office or through a hybrid approach - by providing clear expectations while respecting the diverse needs of our workforce.
Two Ways of Working:

• Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions:

o Member-facing and approved out-of-state roles remain remote.
o Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.
o For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

• On-Site: Work from a business unit-approved office an average of four (4) or more days a week.

Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.