Senior, Analytics

Job Description

• Responsible for collaboration and analysis. Lead strategic analytics projects across teams.
• Define and execute audits of analytics tracking to ensure accuracy in data collection across analytics systems.
• Advocate sound best practices and develop training to ensure teams utilize data and tools effectively.
• Utilize Adobe Analytics background to build dashboards and enable stakeholders to make data-driven decisions. Identify opportunities to automate and enhance existing reporting & analysis processes.
• Monitor Email list growth, attrition deliverability and list hygiene.
• Monitor overall performance to offer optimization recommendations to CRM team.
• Generate and maintain reports encompassing SMS and Email results of varied tests.
• Provide recommendation for refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, and auditing current.
• Employer will accept a Master's degree in Computer Science, Engineering, Mathematics, Statistics, Economics, Marketing, or related field and 2 years of experience in the job offered or in a Senior, Analytics related role.