General Manager

Location: Pure Barre South Riding, VA
Compensation: $40,000–$45,000/year
Benefits: 10% Commission on personal Sales, 5% Bonus on Revenue Increase, Free Unlimited Membership, retail discount.
Schedule: Full-time with weekend availability (some flexibility on hours & dates)

About Pure Barre South Riding:
Pure Barre is the largest, most established barre fitness brand in the nation, with a dedicated following of clients who embrace its highly effective, low-impact, total-body workouts. At Pure Barre South Riding, we aim to create a welcoming, supportive, and motivating environment for our members to achieve their fitness goals.

We are seeking a General Manager who is driven, dynamic, and enthusiastic about health and fitness to lead our team and drive studio growth.

Key Responsibilities: Sales & Membership Growth:

• Develop and execute sales strategies to achieve and exceed monthly and annual studio revenue goals.
• Lead by example in driving membership sales, renewals, and retail sales.
• Conduct studio tours, respond to inquiries, and provide an exceptional customer experience to convert prospects into members.
• Track and report key performance metrics, including memberships, attendance, and retail sales.

Team Leadership & Development:

• Recruit, hire, train, and retain front desk staff and sales associates.
• Provide regular coaching and performance evaluations to the team.
• Motivate the team to achieve individual and group sales targets.

Operations & Customer Service:

• Oversee day-to-day studio operations, including opening/closing procedures, scheduling, and staff management.
• Ensure the studio is clean, organized, and operates at the highest standard.
• Act as the main point of contact for member concerns, resolving issues promptly and professionally.

Marketing & Community Engagement:

• Collaborate with the ownership team to plan and execute local marketing initiatives, events, and promotions to attract new members.
• Build strong relationships with members, local businesses, and community organizations to foster brand loyalty.
• Leverage social media and other digital platforms to promote the studio and engage with current and potential members.

Qualifications:

• Sales Expertise: Proven ability to meet or exceed sales targets and drive revenue growth.
• Leadership Skills: Experience managing teams in a fitness, retail, or service-oriented environment.
• Customer Service: Strong interpersonal and communication skills with a focus on delivering a positive member experience.
• Organization & Accountability: Detail-oriented with excellent time management and problem-solving abilities.
• Passion for Fitness: Familiarity with Pure Barre or similar fitness concepts preferred. Pure Barre Instructor certification is a bonus.

Perks & Benefits:

• Competitive base salary with bonus potential based on studio performance.
• Complimentary Pure Barre membership for personal use.
• Discounts on studio retail products.
• Opportunities for growth within the company.

Job Types: Full-time, Part-time

Pay: $40, $45,000.00 per year

Benefits:

• Flexible schedule

Work Location: In person