Business Development Representative

As a Business Development Representative (BDR) , you will play a critical role in driving revenue by identifying and qualifying new sales opportunities within our Multi-Unit Housing (MUH) and Hospitality markets in the West Coast Region . This role is focused on lead generation and outbound prospecting - Supporting our MUH and Hospitality field reps in the West Coast region. You'll engage with potential clients, build relationships, and convert leads into new business.

• Proactively generate new business opportunities within the MUH and Hospitality markets through lead conversion, cold calling, and strategic prospecting.

• Maintain accurate records of outreach, follow-up activities, and opportunity details in Salesforce to ensure seamless pipeline visibility and tracking.

• Manage and close small opportunities (under $25K) from start to finish; qualify and transition larger opportunities (over $25K) to field sales partners.

• Collaborate closely with field sales teams to support regional campaigns , follow up on open opportunities, and assist with Salesforce reporting and pipeline management.

• Conduct 50+ high-quality prospect conversations per month that result in new Salesforce opportunities.

• Generate revenue by closing at least 10 new deals per month .

Preferred Qualifications

• Education: Bachelor's degree preferred.

• Sales Experience: 6+ months in inside sales, business development, or a consultative phone-based sales environment.

• Proven Performance: Demonstrated ability to meet or exceed sales goals.

• Industry Interest: Interest or experience in fitness, hospitality, or multi-unit housing is a plus.

Skills & Competencies

• Strong attention to detail with consistent follow-through.

• Excellent verbal and written communication skills with a friendly, engaging style.

• High energy, enthusiasm, and a strong motivation to sell.

• Resilience and persistence when handling rejection.

• Tech-savvy with proficiency in Microsoft Office (Excel, Word, PowerPoint) .

• Experience using Salesforce CRM or similar tools preferred.

• Strong time management and organizational skills in a fast-paced environment.

• This role supports West Coast-based MUH and Hospitality territories .

• This role supports MUH and Hospitality territories across the Western U.S. (West Coast and Mountain states).

• Candidates located within these regions are strongly preferred.

• Must have the discipline and ability to work effectively in a remote environment , as applicable.

This role offers a clear career path into Inside Sales or Territory Representative positions and provides hands-on exposure to high-growth commercial markets. If you thrive in a fast-paced sales environment and are motivated by driving revenue and building relationships, we'd love to hear from you.

At Life Fitness / Hammer Strength, we think customer first , play as one team , and raise the bar on fitness innovation —in the gym and in every corner of our facilities. We persevere and get it done , with a clear purpose to inspire each other to live healthier lives . If you're ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. 

Want to take the next step in your career?  Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.  

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings