Marketing Coordinator

The following description of work to be performed by this individual is not intended to be all-inclusive. Rather, it focuses on the major tasks that must be accomplished.

• Ensure that safety is always the number one priority at Alexandria Industries; promote and support a safe work environment and safety oriented culture by following all safety programs and guidelines
• Exhibit active leadership in order to model and support the company's values, vision and strategies
• Develop and execute various marketing strategies throughout Alexandria Industries (A.I.)
• Plan and organize all activities in the department; develop department goals, objectives and systems
• Work with the Director of Business Development to manage the department's expense budget and ensure expenses are within the budget
• Provide support to Senior Leadership, Director of Business development and commercial team and department team members:
• Economic issues related to our business focus
• Advise businesses, governments and individuals on problems/outlooks related to economic topics
• Present research tables, trends, graphs, forecasts on markets and the economy
• Evaluate various economic policies and regulations that impact our business opportunities
• Manage all internal and external communications efforts
• Facilitate the workflow of projects, moving multiple pieces seamlessly from start to completion
• Seek, assist and support the development of opportunities to build a positive corporate reputation; corporate stewardship, community involvement efforts, social responsibility initiatives, etc.
• Develop and produce company literature; collateral, press releases, letters, prospect and customer correspondence, customer success stories, bylines, white papers, articles, fact sheets, backgrounders, executive biographies, etc.
• Coordinate/Attend trade show events to help pitch Alexandra Industries to key prospects, as well as gather industry insight to support future campaign initiatives
• Develop innovative and effective customer retention strategies
• Guide and support customer satisfaction surveys through analysis and strategy
• Develop innovative marketing campaign ideas and support them from implementation to completion
• Develop creative and engaging presentations
• Develop marketing collateral, materials, equipment, clothing,
• Create and/or coordinate the production of multimedia pieces and use where valuable (videos, photography, etc.)
• Lead the planning and execution of the customer leadership events when/if held
• Collect and analyze data to evaluate existing and potential markets
• Identify and monitor competitors
• Research market conditions and changes in the industry that may effect sales
• Prepare and share marketing information with board of directors and executives as requested
• Create communication pieces as needed (customer/employee newsletters, postings, )
• Update the brand guidelines when needed
• Participate in the interviewing and selection process for department openings as needed
• Identify and implement methods for reducing costs and expenses in the department
• Analyze, manage, and recommend website needs, including edits, hosting, domain management, SEM and development needs
• Review and analyze department data and trends to make continuous improvement recommendations
• Respond to emergency situations during and after standard hours to resolve issues that may arise
• Develop and implement department goals and key measures that align with the mission, vision and values of the organization
• Review and submit employee time sheets bi-weekly and PTO requests as needed

• Education:
• Bachelors degree in Marketing, Economics. Communications, Public or Media Relations Experience:
• 6+ years of progressive marketing related experience
• Experience working for a manufacturing company preferred

• 3+ years of leadership preferred

• Other required Knowledge, Skills, and Abilities:

• Strong computer skills (Microsoft Suite)
• Strong formatting and editing skills (Adobe Creative Suite: Dreamweaver, Illustrator, InDesign, Photoshop, Fireworks, Flash, Acrobat Pro)
• Exceptional public relations skills
• Self-directed, able to take initiative and exercise independent judgment
• Ability to create, foster and grow business relationships with leadership and team members
• Must be a highly organized and self-motivated individual able to handle multiple tasks and meet deadlines in a fast-paced environment
• Willingness and ability to develop a working knowledge of Alexandria Industries' business and facilities in support of the Company goals and initiatives
• Ability to support business units with numerous high priorities in multiple locations
• Excellent oral and written communication skills
• Strong attention to detail
• Credible, with excellent business acumen and high level analysis skills
• Strong team focus with the ability to work effectively in a professional and team environment
• Ability to provide strong servant leadership to support team members
• Ability to take part in continuous education and training
• Ability to interact at a high level with all levels of the organization
• Ability to maintain professionalism and composure in every situation
• Ability to travel to marketing related events as needed

BENEFITS

• A.I. Family Health & Wellness Clinic - Free to all employees
• Group Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Retirement Savings Plan
• 401(k) Company Match
• Flexible Spending