Marketing Coordinator

Overview
Energize your career as a Marketing Coordinator, where you will be at the forefront of dynamic marketing initiatives that drive brand visibility and engagement. This role offers an exciting opportunity to develop and execute multichannel marketing strategies, harness digital tools, and collaborate across teams to deliver compelling campaigns. Your creativity and analytical skills will help shape innovative marketing solutions that resonate with target audiences and support business growth.

Duties

• Develop, implement, and optimize multichannel marketing campaigns across digital platforms such as social media, email, search engines, and e-commerce channels.
• Manage content creation including copywriting, graphic design coordination, and multimedia assets using Adobe Creative Suite and WordPress.
• Conduct research on market trends, competitors, and audience preferences to inform marketing strategies.
• Oversee SEO efforts to improve website visibility and organic traffic through keyword optimization and content marketing.
• Utilize marketing automation tools to streamline campaign workflows, track performance metrics, and enhance lead nurturing processes.
• Manage advertising sales initiatives by creating compelling ad content for print advertising, Facebook Advertising, Google AdWords, and other paid channels.
• Analyze campaign performance using Google Analytics and other analytics tools to measure ROI, optimize strategies, and report results to stakeholders.
• Support product management teams with go-to-market plans, promotional activities, and sales enablement materials.
• Assist in budgeting for marketing projects to ensure efficient allocation of resources while maintaining high-impact campaigns.

Skills

• Proficiency in SEO best practices and social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Strong knowledge of digital marketing techniques including email marketing, performance marketing, B2B (business-to-business) marketing, and analytics.
• Experience with Adobe Creative Suite (Photoshop, Illustrator), WordPress CMS platform, HTML coding basics, and Google Analytics for data-driven decision making.
• Familiarity with marketing automation tools such as HubSpot or Marketo to manage campaigns effectively.
• Excellent copywriting skills with the ability to craft engaging content tailored for diverse audiences.
• Knowledge of print advertising processes alongside digital channels to create integrated campaigns.
• Ability to conduct thorough research on market trends and competitor activities to inform strategic planning.
• Strong organizational skills in budgeting, project management, and coordinating cross-functional teams for seamless execution. Join us as a Marketing Coordinator if you're passionate about crafting innovative marketing solutions that make an impact Bring your energy, creativity, and analytical mindset to a role where every campaign counts toward building brand success on a global scale.

Job Type: Part-time

Pay: $25, $26,000.00 per year

Expected hours: 20 per week

Work Location: In person