Manager, Brand Integration

Job ID Location Burbank, California, United States Business The Walt Disney Company (Corporate) Date posted Nov. 26, 2025

The role of the Corporate Brand organization is to combine a deep understanding of our global consumer with strategies, initiatives and campaigns to both protect and grow our brands and key franchises.

The Manager - Brand Integration & Governance will help manage the successful management of The Walt Disney Company's YouTube Channel and Audience Governance Program in conjunction with the execution of our enterprise-wide YouTube initiative. The Manager will be responsible for managing governance workflows between core stakeholders (Legal, YouTube channel owners) across the company to ensure compliance.

Responsibilities:

• Collaboration & communication:

• Build and maintain relationships with key internal and external stakeholders to ensure successful growth of YouTube strategy and governance program

• Be key contact to work with YouTube stakeholders across the enterprise on any Governance Program related topic
• Create regular updates for Brand Leadership and key YouTube stakeholders to ensure awareness and understanding of Program updates and changes over time
• Share and implement best governance practices for content uploads, metadata management, and legal compliance

• Governance:

• Facilitate governance and tracking of The Walt Disney Company's YouTube Channel & Audience Program; Areas of focus include, but are not limited to:

  • Channel & CO Reporting

  • Support the accurate tracking of all TWDC YouTube channels and necessary info

  • Work with channel owners and other stakeholders to ensure regular updates and distribute reporting to necessary partners

  • Program Administration

  • Help facilitate the successful processing of new channel creation or deprecation

  • As necessary, assist the video review process between Compliance teams and YouTube channel owners
  • Strategy execution:

• Execute the strategy and stakeholder management for new channel creation or deprecation

• Coordinate with necessary stakeholders the solutioning of any video governance and potential