Marketing Communications Specialist, Consultant

Job Description
Your Role
The Regulated Marketing team delivers timely, compliant, and helpful communications and materials to plan members throughout their plan lifecycles. The Marketing Communications Specialist, Consultant will report to the Senior Manager of Regulated Marketing. In this role you will manage the end-to-end development and delivery of regulated plan materials and communications for our consumer business lines: Medi-Cal, Medicare, and for this role, primarily Individual & Family Plans (IFP). You are a marketing, project management, and production expert who leads cross-functional teams to drive both content and delivery. You will be the one who ensures we deliver regulated materials on time, compliantly, accurately, and with proven business and customer value.
Responsibilities
Your Work
In this role, you will:

• Manage the end-to-end development and delivery of regulated communications and materials for Individual & Family Plans, including enrollment communications and annual renewal kits. Other communications in the Medicare and Medi-Cal business lines may be assigned
• Drive successful implementation by setting a clear, strategic direction; developing and managing detailed, cross-functional project plans; and overseeing creative development, translations, 508 compliance, and multichannel delivery
• Lead meetings with internal business partners to align priorities, develop multi-channel strategies, and present our work in a compelling manner that clearly conveys the business and customer value
• Oversee content creation, based on a firm understanding of the state and federal regulations and models, best practices in member communications, internal research, and input from internal stakeholders
• Monitor and control each program by pulling and/or analyzing data, as well as developing reports, requirements, builds of materials, proofing instructions, and other artifacts, to ensure materials deliver on time and on budget
• Support customer research to assess how well our members understand and value our benefits and communications, and leverage findings to further refine communications where permissible
• Process team invoices and help to track budget in collaboration with the Senior Manager

Qualifications
Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience
• Requires at least 7 years of prior relevant experience in marketing, including in the healthcare industry
• Requires experience with materials development - ability to write clear and well-researched creative briefs; help edit communications to retain member- and brand-friendly language while adhering to regulatory and brand guidelines; direct creative team members, business partners, and vendors; manage development and delivery in Workfront, Jira, and document creation and auditing systems
• Requires marketing project management - ability to conceive and build a detailed project plan, communicate effectively, guide and align stakeholders, manage meetings, and drive projects to meet timely and high-quality delivery. PMP or other certifications a plus
• Industry knowledge - firm understanding of healthcare and ideally Individual & Family plans, including on and off-exchange regulatory requirements
• Documentation - able to crystalize business and communication needs into clear system requirements for creation, production, ordering, proofing, and delivery
• Quality - confidence in combining plan data, material IDs, and other datasets in Excel; develop reports and controls; proofread and audit materials with strong attention to detail

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About the Team
About Blue Shield of California and the Ascendiun Family of Companies
As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.
At Ascendiun, we believe in a brighter future for healthcare. As the parent to a family of four innovative healthcare companies, we're reimagining what's possible. Ascendiun is guided by the goal of transforming a dysfunctional American health care system into one worthy of our family and friends and sustainably affordable for everyone.
To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.
Our Values:

• Honest . We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human . We strive to listen and communicate effectively, and showing empathy by understanding others' perspectives.
• Courageous . We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model:
At Blue Shield of California and the Ascendiun Family of Companies, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose - whether working in the office or through a hybrid approach - by providing clear expectations while respecting the diverse needs of our workforce.
Two Ways of Working:

• Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions:

o Member-facing and approved out-of-state roles remain remote.
o Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.
o For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

• On-Site: Work from a business unit-approved office an average of four (4) or more days a week.

Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.