Principal Marketing Manager

• Develop and implement Lifecycle Marketing Strategy.
• Plan, execute, and measure multi-channel marketing campaigns driving demand and lead generation.
• Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth
• Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and trial conversion.
• Plan and manage the end to end process of direct mail campaigns - including strategy, creative development and management of print and fulfillment vendors.
• Plan, execute and measure campaigns.
• Build program test plans. Perform and analyze A/B split testing along with analyst
• Partner closely with cross functional teams (e.g. Segment Marketers, Product
• Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.
• Develop program/creative brief. Manage creative development with copywriter, designer and programmers.
• Accurately estimate and track program costs, weekly campaign timelines and results
• Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
• Set-up, test/QA and deploy email campaigns in Eloqua

Compétences idéales

• Email Marketing
• Marketing automation
• A/B Testing
• Data Analysis
• Project Management
• Stakeholder Management

• Mountain View, California

Expérience professionnelle

• Marketing Project Manager
• CRM Campaign
• Digital specialist

Compétences linguistiques

• English