Retail Store Manager

Full job description

Store Manager – Wild Birds Unlimited Full-Time | Competitive Pay | Meaningful, Hands-On Leadership Opportunity

About Us

Wild Birds Unlimited is a locally owned specialty retail shop dedicated to helping customers bring joy, nature, and backyard birding into their lives. We foster a warm, people-focused culture rooted in respect, integrity, collaboration, and exceptional customer service. Customers visit our store because they love nature — and we strive to create an environment where both customers and team members feel welcome, supported, and inspired.

Job Summary

The Store Manager is a key leadership role responsible for overseeing daily operations, driving sales performance, developing a high-energy team, and delivering an exceptional customer experience. This position is highly hands-on and requires strong retail leadership, a customer-first mindset, and a passion for creating a welcoming and knowledgeable in-store environment.

Responsibilities

Store Operations & Sales Performance

• Manage day-to-day store operations including inventory management, product ordering, receiving, and pricing updates.
• Maintain appropriate inventory levels based on seasonality and the monthly inventory budget.
• Monitor sales results and operational metrics, working to achieve monthly and annual goals while controlling expenses.
• Review current store activities and partner with the store Owner to identify opportunities to improve effectiveness, efficiencies, and cost savings.
• Oversee scheduling to the payroll budget; attend weekly or biweekly calls with the store Owner.

Customer Experience

• Deliver the high-energy Wild Birds Unlimited customer experience and model WBU Customer Experience Touch Points.
• Engage customers using strong product knowledge, hobby expertise, and customer-service skills (extensive training offered).
• Coach and direct the team on best practices to ensure every customer leaves with a great experience and a reason to return.
• Educate customers on membership programs and key product categories, including Seasonally Savvy items.
• Act as the store's ambassador by fostering genuine customer relationships.

Team Leadership & Development

• Hire, train, coach, and develop sales associates; conduct annual performance evaluations.
• Lead monthly staff meetings covering product knowledge, store information, and customer experience best practices.
• Communicate policy and procedural changes to the team and apply progressive discipline when needed.
• Demonstrate a positive, enthusiastic, and professional demeanor that supports our core values.

Marketing & Community Engagement

• Implement the Marketing Planner as directed by the store Owner.
• Prepare signage, displays, and staffing for promotions, events, and seasonal changes in nature.
• Support community outreach activities, including in-store seminars, talks, and partnerships with local organizations.

Administrative Responsibilities

• Adhere to all store policies and procedures, including accurate ringing of transactions, scheduling, and administrative duties.
• Ensure