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Content Marketer
LIPTON MEDIA
- London, England, United Kingdom
- London, England, United Kingdom
À propos
Hybrid
London
Leading media publishing and events business, specialists in investor relations, seeks a highly accomplished B2B Content Marketer to join their team.
This is a fast-paced, hands-on role at the centre of their marketing activity. You’ll play a key role in delivering campaigns across their full portfolio, including insight-led content, research, events, and subscriptions.
You’ll shape campaign narratives, write clear and compelling copy, run social activity and keep campaigns moving beyond launch.
What you’ll be doing You will be responsible for the delivery of multi-channel campaigns across both brands.
Responsibilities
Planning and sequencing content-led marketing campaigns across email, social and web
Writing clear, compelling copy across email, social, web, and campaign materials
Owning the LinkedIn company pages – shaping posts, threads and commentary to support campaigns.
Developing campaign narratives and adapting content for different audiences and channels
Reviewing performance and engagement to refine content and messaging over time
Engaging with audiences online to build relevance, credibility and visibility
Supporting timelines and content plans to keep campaigns moving smoothly
Researching topics and trends to inform content angles and ideas
What we’re looking for
At least two years of experience owning B2B content-led campaigns end-to-end, with a clear understanding of how campaigns are planned, launched and sustained over time
Strong copywriting ability, with confidence writing original content across email, social, web and campaign materials for senior professional audiences
Demonstrated ability to shape campaign narratives and adapt messaging across channels without losing clarity or intent
Comfortable managing multiple campaigns and content streams independently, prioritising effectively and meeting deadlines without close supervision
Analytical and curious, with the ability to report on campaign performance clearly and use insight to refine content, messaging, and approach
Hands‑on experience with email marketing platforms such as Spotler, Mailchimp, Dotdigital, or similar, including campaign setup and QA. Confident working with CRM systems, social platforms (particularly LinkedIn) and Microsoft Office, especially Excel.
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Compétences linguistiques
- English
Avis aux utilisateurs
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