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Mobile App Performance Marketing ManagerKurve • London, England, United Kingdom
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Mobile App Performance Marketing Manager

Kurve
  • GB
    London, England, United Kingdom
  • GB
    London, England, United Kingdom
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À propos

Kurve is a specialist mobile app growth agency. We help ambitious founders transform their apps into category leaders through data-led strategies and creative excellence. With over 100M+ total app installs driven across the last seven years, we understand what it takes to scale apps in complex, regulated categories like Health, Fintech, and Lifestyle. We aren't just an agency; we are a senior, 21-person team that spans growth, creative, and AI-enabled tooling. We champion a unique culture where proprietary technology and manual problem-solving work in sync to deliver value for our clients. Role Description
We are seeking a
Mobile App Performance Marketing Manager
to own the strategy and execution of high-impact user acquisition campaigns. In this role, you will be responsible for scaling global accounts using a full-funnel approach. You won't just be "running ads" you will be integrating paid peaks with organic beats to establish ongoing platform dominance. Key Responsibilities
Paid Social Mastery:
Plan, execute, and scale high-volume campaigns across Meta and TikTok, leveraging user-generated content (UGC) and Spark Ads to drive viral growth loops. Search Excellence:
Manage and optimise Apple Search Ads (ASA) and Google App Campaigns (ACi), using themed ad groups, CPA guardrails, and competitor strategies. Full-Funnel Integration:
Work closely with our ASO and Creative teams to ensure paid acquisition synergises with App Store Conversion Rate Optimisation (CRO) and custom product pages (CPPs). Data-Led Decision Making:
Use tools like TikTok’s Video Insights and our proprietary ASO technology to interpret audience behaviour and refine creative scripts. Scaling & Testing:
Rapidly deploy creative testing cycles (averaging 10+ new creatives per week) to find winning formulas and maximise ROI within strict CPI targets. Qualifications
Platform Expertise:
Proven track record of managing significant monthly spend across Meta, TikTok (including Spark Ads), Apple Search Ads, and Google Ads. Performance Focused:
Expert knowledge of mobile marketing analytics, attribution, and LTV:CAC ratio monitoring. Creative Intuition:
Ability to collaborate on "TikTok-first" creative thinking—understanding that the best ads don't look like ads. Technical Proficiency:
Comfortable working with App Store Connect and mobile measurement partners (MMPs) to track deep-funnel events and habit formation. Collaborative Mindset:
Experience working in remote, cross-functional teams (Growth, Creative, and Data) to drive cohesive brand goals. Industry Background:
Experience in lifestyle, health/fitness, or fintech verticals is highly desirable. At Kurve, we believe in rewarding the people who drive our success. As part of our team, you will receive: Competitive Salary:
Rewarding your expertise and impact. Equity & Share Options:
Become a true stakeholder in Kurve’s growth and long-term success. Remote-First Culture:
The flexibility to work from wherever you are most productive. Health & Wellbeing:
Comprehensive health benefits and a culture that respects work-life balance. Growth & Development:
Access to the latest AI tools and a senior team of experts to help you stay at the forefront of the industry.
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  • London, England, United Kingdom

Compétences linguistiques

  • English
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