Fire Truck Sales Representative

Truck Sales Representative

Dependable Emergency Vehicles – Brampton, ON

Full-time · Competitive Salary · Benefits · Company Vehicle

About Us

Dependable Emergency Vehicles has been manufacturing high-quality, cost-effective emergency apparatus for over 45 years. Founded in 1975, we remain proudly family-owned and operated — just as we were on day one.

Our commitment to craftsmanship, innovation, and exceptional customer service has made us one of Canada's largest emergency-vehicle manufacturers. With engineering, production, service, warranty, and sales teams working together across three Ontario locations, every unit we build is designed to perform and built to last.

Position Overview

We are seeking a motivated and customer-driven Truck Sales Representative to join our growing team. You will represent Dependable at fire departments, trade shows, and customer sites across Canada, helping departments choose the right apparatus for their operational needs.

The ideal candidate is organized, detail-oriented, and brings a positive, energetic attitude to every interaction. Travel will be required.

Key Responsibilities

· Develop and manage relationships with new and existing fire department customers

· Understand customer needs and recommend the appropriate apparatus or configuration

· Prepare accurate specifications, tenders, proposals, quotes, and bids

· Provide clear customer feedback to internal teams to support continuous improvement

· Attend regional industry events and trade shows to promote Dependable and our products

· Complete all required administrative documents, such as change orders and delivery checklists

Skills & Qualifications

· Valid DZ Licence — required

· 3–5 years of sales experience in automotive, heavy truck, emergency vehicle, or related industries

· Strong computer proficiency (office applications, configuration software, CRM tools)

· Excellent written and verbal communication skills

· Strong attention to detail and ability to manage multiple projects simultaneously

· Professional presence, customer-first mindset, and willingness to travel

Why Join Dependable?

· Work with one of Canada's leading emergency-vehicle manufacturers

· Competitive compensation package

· Benefits + potential for company vehicle

· Family-owned, team-oriented culture

· Opportunity to grow in a stable and expanding industry

How to Apply

Please submit your resume and a brief cover letter outlining why you are the right fit for this role. Submit your resume via email to