Chain Sales Manager

• Manage and grow a portfolio of key chain accounts (e.g., major grocery, convenience, liquor chains, mass merchandisers)
• Develop and execute annual business plans for each chain, including volume forecasts, promotional calendars, pricing strategies, and distribution targets
• Present new products, seasonal releases, and limited releases to chain buyers; secure placements and features
• Drive incremental sales through chain-specific programs, resets, displays, end-caps, and cold-box placements
• Negotiate chain promotions, pricing, and support (e.g., ads, digital marketing, in-store tastings)

Distributor Partnership & Execution

• Collaborate closely with distributor sales teams and chain representatives to ensure program execution and compliance
• Conduct regular in-market-work-withs, ride-along, and chain surveys to monitor pricing, shelf space, merchandising, and inventory levels
• Provide training and support to distributor reps on our brand story, portfolio, and selling points

Retail Execution & Merchandising

• Oversee retail standards across chain locations: product availability, proper rotation, point-of-sale materials, displays, and signage
• Identify and capitalize on opportunities for increased shelf space, cooler placements, and incremental distribution
• Analyze sales data, POS reports, and market insights to identify trends and growth opportunities

Reporting & Analysis

• Track and report key performance indicators (KPIs): depletions, distribution points, revenue growth, and market share
• Prepare regular chain performance recaps, forecasts, and business reviews for brewery leadership
• Maintain accurate CRM records of all