Web Content Specialist

Position Description:

Job Title:
Digital Marketing Specialist

Contract Duration:
09 Months

Pay Rate:
$43/hr. on W2

Location:
Irvine CA 92618

Key Responsibilities:

• Migrate legacy web content, ensuring optimal module selection from the approved BD Figma Design systems for effective presentation.
• Create new and updated page layouts, and visual mockups in Figma that align with BD brand guidelines to support product launches and sustaining campaigns.
• Prepare design specifications and assets for handoff to the web authoring team.
• Ensure all designs meet accessibility standards and deliver a consistent global user experience across multiple screen ratios.
• Digital Marketing Support
• Conduct keyword research to optimize digital content for SEO/GEO and SEM.
• Monitor and report on SEM campaigns, providing insights for regional marketers and global marketing teams.
• Assist in the creation of other digital content, social media reels, banners, etc.
• Project Coordination:
• Open, track and update web requests through Jira, ensuring accurate documentation.
• Follow up on ticket progress and communicate status updates to maintain timelines.

What We're Looking For:

• Experience in web design and digital marketing and/or content.
• Proficiency in Adobe Creative Suite, Figma, and other editing tools.
• Understanding of website management, including working with a web CMS
• Excellent communication and collaboration skills

Preferred Qualifications:

• Experience in regulated industries (e.g., med tech, healthcare, financial services)
• Knowledge of HTML/CSS, SEO best practices, and SEM campaigns
• Ability to tailor designs to the nuances of each digital channel
• Confidence in being a digital brand steward within a large organization.

Education and Experience:

• Bachelor's Degree in a related field with 2-5 years of work experience in digital marketing.
• Experience in Medical Devices/Pharma industry preferred; Technology/Manufacturing/Industrial industries with B2B focus also acceptable.
• Proficiency in website design management, including working with a web CMS, knowledge of HTML/CSS, SEO best practices, and SEM campaigns.
• Knowledge of Figma, Adobe Creative Suite or similar tools to create content and to direct agencies on more complex deliverables.