Digital Marketing ManagerSwansea City Football Club • Wales, England, United Kingdom
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Digital Marketing Manager
Swansea City Football Club
- Wales, England, United Kingdom
- Wales, England, United Kingdom
À propos
WORKING HOURS MONDAY – FRIDAY (40 HOURS)
CONTRACT PERMANENT
RESPONSIBLE TO HEAD OF MARKETING
DIRECT REPORTS CRM EXECUTIVE
JOB SUMMARY
Play a key role in the evolution and growth of Swansea City AFC as it enters an exciting new era under new ownership. Help to unlock the exciting opportunities that exist through the club’s celebrity owners to expand the club’s global appeal whilst deepening connection and resonance locally.
The Digital Marketing Manager will have responsibility for managing and developing the club’s digital assets and ensuring that the fan experience is highly personalised and polished at all times. This includes but is not limited to CRM, SSO, web, app, SEO and paid social.
ROLE & RESPONSIBILITIES
Implement and oversee the club’s digital marketing initiatives and paid strategy across social, web, app and email to drive audience and revenue growth
Enhance the club’s use of data analytics to inform decisions, build insights and measure campaign performance to ensure maximum impact
Oversee and manage the digital components of all marketing campaigns across the full compliment of club products (Retail, Partnerships, Hospitality, Ticketing, Memberships)
Ensure strong engagement and ROI across the club’s digital channels to support department objectives
Support the Partnerships delivery team on the activation of digital assets within partner agreements
Use data, segmentation, and analytics to optimize campaign performance and increase ROI
Remain agile at all times to ensure timely, relevant and engaging audience communication across all digital channels
Deep understanding of customer lifecycle management, marketing automation and data-driven marketing
Appoint and manage third party suppliers where necessary to optimise performance
Work closely with the club’s media and content department to ensure resonance and amplification of club content and campaigns
Remain vigilant to new opportunities to innovate and evolve the club’s digital offering
Develop and maintain a clear understanding of supporter behaviour, habits and sentiment to ensure campaign relevance and traction at all times
Ensure that the club’s digital assets are an effective part of the club’s wider marketing and communication strategies
EXPERIENCE & SKILLS
Minimum of 5 years’ experience in digital marketing
Demonstrable track record of developing and executing successful multi-channel digital marketing campaigns that expand audiences and drive revenue
Excellent leadership, communication and interpersonal skills with ability to build rapport and collaborate with colleagues from across the organisation
Ability to problem solve, identify solutions and make sound decisions within a fast paced and pressurised environment
Experience of managing a team, setting KPIs and communicating objectives clearly
Excellent understanding of the digital marketing toolkit
Passion for sports and entertainment with a deep understanding of fan culture
Genuine interest in utilising latest market research and insights to identify growth opportunities, emerging trends and fan preferences
GENERAL STATEMENT Should an adequate number of applications be received prior to the closing date, Swansea City AFC reserve the right to remove this advert.
Due to a high demand in applications the Club will be unable to respond to those applicants who have not been shortlisted for interview.
SAFEGUARDING & WELFARE The Company is committed to safeguarding and promoting the welfare of children and young people involved in activities and event at the Company. As part of the Company’s recruitment and selection process any offers of work involving working in regulated activity with children are subject to a satisfactory enhanced DBS Disclosure and barred list check (depending on the level of supervision, frequency, and nature of contact with children).
The Company may also conduct online searches of candidates who have been shortlisted as part of its safer recruitment procedures. Appropriate references will be required.
EQUALITY, DIVERSITY & INCLUSION STATEMENT Swansea City AFC strives to ensure it provides an environment where everyone's rights, dignity and individual worth is respected and takes a zero-tolerance approach to any form of discrimination. Equal Opportunity is an integral part of our recruitment and selection process, and we welcome applications from all individuals who feel they meet the core requirements of the role.
We are particularly encouraging applications from women, disabled people and individuals from diverse ethnic communities who are currently under-represented within the organisation.
All appointments will be made on merit of skill and experience relative to the role.
Seniority Level Mid-Senior level
Employment Type Full-time
Job Function Marketing and Sales
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Compétences linguistiques
- English
Avis aux utilisateurs
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