Marketing Manager

Company Description

BetterInvesting, a national 501(c)(3) nonprofit organization, has been educating and empowering individuals to build their financial futures since 1951. BetterInvesting has supported over 5 million people from various backgrounds to become successful lifelong investors. The organization provides comprehensive investing education, unbiased financial insights, and advanced online stock analysis tools. With a dedicated network of volunteers and staff, BetterInvesting teaches principles and proven methodologies to both individuals and investment clubs nationwide. Learn more at , or experience member-exclusive benefits through their Open House program.

Role Description

This is a full-time hybrid role for a Marketing Manager, located in Troy, MI, with flexibility for remote work. We seek a results-oriented, analytically minded individual to execute our marketing strategy and oversee day-to-day marketing operations. The ideal candidate will use data-driven marketing techniques to support member acquisition, retention, and engagement across our educational platforms and investment communities. This role will manage our team of on-staff and contract marketing professionals and collaborate cross-functionally with the education, technology, and member services departments. Reporting to the CEO, you'll be responsible for implementing marketing initiatives and ensuring consistent execution of our marketing programs.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of marketing experience, with at least 2 years in a management or senior individual contributor role
• Experience in SaaS subscription-based business models
• Strong analytical skills with demonstrated ability to use data to drive marketing decisions
• Experience with A/B testing and conversion optimization
• Proven success with customer segmentation and email marketing personalization
• Experience managing social media platforms and campaigns, with an understanding of platform-specific best practices and analytics
• Background in content marketing strategy and execution, including editorial planning and content performance measurement
• Familiarity with customer retention strategies and lifecycle marketing
• Working knowledge of SEO best practices and emerging GEO strategies
• Experience managing contractors or external marketing resources
• Proficiency with marketing automation platforms and CRM systems
• Strong project management and organizational skills
• Excellent communication and collaboration abilities
• Passion for financial education and empowerment; investment industry or personal investing experience valued but not required
• Non-profit experience preferred but not required

Key Responsibilities

• Implement member lifecycle marketing programs, with a focus on improving conversion at key drop-off points
• Create and manage personalized email campaigns with dynamic content and behavior-based triggers
• Monitor member retention metrics and implement tactics to reduce churn
• Implement behavioral segmentation initiatives and track lifetime value metrics for different member segments
• Create and manage content marketing initiatives, including blog posts, educational resources, and thought leadership pieces that support member acquisition and engagement
• Develop and execute social media strategy across key platforms (LinkedIn, Facebook, YouTube) to grow audience and drive member engagement
• Execute SEO strategies and emerging GEO (Generative Engine Optimization) tactics to improve visibility in traditional search engines and AI-powered platforms
• Optimize website content for conversational and voice search queries
• Monitor and manage our online presence across search platforms and protect brand positioning
• Provide regular reporting on marketing performance, membership trends, and revenue metrics to support budgetary planning
• Execute pricing strategies and conduct A/B testing to optimize member acquisition and revenue
• Manage marketing budget and vendor relationships, ensuring cost-effective resource allocation
• Oversee and coordinate work of contract marketing professionals (designers, copywriters, specialists)
• Evaluate and manage marketing technology stack, recommending updates as needed
• Collaborate with leadership to align marketing execution with organizational goals
• Develop and execute social media strategy across key platforms (LinkedIn, Facebook, YouTube) to grow audience and drive member engagement
• Create and manage content marketing initiatives, including blog posts, educational resources, and thought leadership pieces that support member acquisition and engagement