Salesforce Marketing Cloud Senior Developer

The role requires hands on coding, strong technical expertise, solution architecture skills, and leadership in managing projects, guiding a development team through onsite-offshore model, and ensuring high-quality deliverables that meet business objectives.

• Lead end-to-end architecture for SFMC Engagement and Account Engagement solutions.
  
• Translate business requirements into scalable technical solutions using Journey Builder, Automation Studio, Email Studio, Mobile Studio, Content Builder
  
• Design cross-cloud integrations between Marketing Cloud, Sales Cloud, Service Cloud, and external systems via APIs, MC Connect, and Marketing Cloud Connect.
  
• Create data models and data extension strategies ensuring compliance with GDPR/CCPA and internal governance policies.
  
• Build personalized, dynamic, and automated campaigns in SFMC and Pardot.
  
• Develop complex SQL queries for audience segmentation and reporting.
  
• Implement AMPscript, SSJS (Server-Side JavaScript), and Automation Studio workflows.
  
• Oversee and contribute to Pardot form design, landing pages, scoring, and grading.
  
• Integrate Marketing Cloud Engagement and Pardot with CRM systems (primarily Salesforce Sales Cloud).
  
• Design secure API integrations with external platforms.
  
• Ensure data synchronization, deduplication, and hygiene across marketing and CRM systems.
  
• Mentor and guide junior developers, admins, and campaign specialists.
  
• Manage project timelines, sprint planning, and stakeholder communications.
  
• Review deliverables for code quality, scalability, and performance optimization.
  
• Ensure CAN-SPAM, GDPR, CASL compliance for all campaigns.
  
• Monitor campaign performance and recommend optimization strategies.
  
• Maintain platform health checks, release management, and documentation.
  
• Ability to conduct code reviews, solution reviews, and performance optimization sessions.
  
• Strong documentation and presentation skills for both technical and business audiences.
  

• Journey Builder, Email Studio, Mobile Studio, Automation Studio
  
• AMPscript, SSJS, HTML/CSS, SQL
  
• Data Extensions, Contact Builder, Audience Segmentation
  
• API development experience (REST/SOAP).
  
• Data modeling and ETL workflows in SFMC.
  

• Salesforce Certified Marketing Cloud Consultant
  
• Salesforce Certified Marketing Cloud Developer
  
• Salesforce Certified Administrator